Getting to Know Conjoint Analysis
By Jeff Sauro, PhD . June 23, 2015 . Tags: Regression Analysis, Conjoint Analysis, Statistics, Survey
What do customers want? It's the million dollar question with what seems like a million answers. Prioritizing product features, including conducting a top-tasks analysis, is an essential step in creating the optimal product and experience. During the prioritization phase, our clients will on occasion specifically ask for a conjoint analysis. As data geeks, we love advanced methods like conjoint, but many researchers are unfamiliar with