When we think about software, Artificial Intelligence has gotten a lot of attention lately. But throwing an AI label on a product doesn’t necessarily make people use the software frequently or more effectively. How do we know how usable and useful a product is? Understanding and predicting usage, adoption, and growth starts with measuring usability
From email to web browsing to learning a second language, consumer software affects many aspects of modern life. Research in information systems management has found that the fundamental UX metrics of perceived usability and perceived usefulness are key drivers of how likely it is that users will adopt new technology and recommend software. For example,
Software dominates our professional and personal lives. A product’s usability, in addition to its features and capabilities, is an important influence on how likely users are to adopt new technology and recommend the software. Between 30 and 60% of the variation in Net Promoter Scores is determined by a product’s usability. Customers tend to recommend products
