Credibility

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In 1963 Yale Psychologist Stanley Milgram paid volunteers $4 to "teach" another  volunteer, called the "learner" new vocabulary words. If the learner got the words wrong, he or she received an electric shock! Or, so the teacher/volunteer was led to believe. In fact, no shock was given, instead a person working with Milgram pretended, with great gusto, that they were being shocked. So while no

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Build it and they might come. Build trust and they might stay. Make it usable and credible and they may tell their friends. The first step in building a successful website is to provide something people want or need—like a product, information or service. After that, it better be easy to use. Now you may start to get users telling their friends, tweeting about your

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Netflix has been in the news a lot lately. Unfortunately for the wrong reasons. The popular home DVD and streaming movie services has come under a bit of a customer revolt after increasing pricing and changing services. While Netflix is largely a US based service and this controversy may only be temporary it does offers some interesting insights for anyone measuring customer loyalty and trust—or

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Whether you're conducting an early stage test of a prototype or late validation, these five tips can make any usability test more credible. The tips both temper skepticism about small samples and help you avoid overstating your findings. Count the number of users that experience each problem. Early testing is all about finding and fixing usability problems. But make those problem lists even more helpful

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