Credibility

Browse Content by Topic

Statistics ( 51 )
Methods ( 48 )
Usability Testing ( 46 )
UX ( 41 )
Survey ( 30 )
Usability ( 25 )
User Research ( 24 )
Customer Experience ( 24 )
Sample Size ( 18 )
SUS ( 17 )
NPS ( 17 )
Usability Problems ( 16 )
Benchmarking ( 15 )
Usability Metrics ( 12 )
Qualitative ( 11 )
Rating Scale ( 11 )
Navigation ( 10 )
SUPRQ ( 9 )
Task Time ( 8 )
Market Research ( 8 )
Heuristic Evaluation ( 7 )
Task Completion ( 7 )
Metrics ( 7 )
User Experience ( 7 )
Surveys ( 7 )
Measurement ( 6 )
Questionnaire ( 5 )
Six Sigma ( 5 )
Visualizing Data ( 5 )
Mobile ( 5 )
Mobile Usability Testing ( 5 )
Usability Problem ( 5 )
Confidence Intervals ( 4 )
Task Times ( 4 )
Credibility ( 4 )
Analytics ( 4 )
Quantitative ( 4 )
Loyalty ( 4 )
Confidence ( 4 )
Research ( 4 )
Questionnaires ( 4 )
UX Maturity ( 4 )
Moderation ( 3 )
UX Metrics ( 3 )
ROI ( 3 )
Net Promoter Score ( 3 )
Card Sorting ( 3 )
Customer Segmentation ( 3 )
Task Metrics ( 3 )
Lean UX ( 3 )
Satisfaction ( 3 )
Expert Review ( 3 )
Focus Groups ( 2 )
Personas ( 2 )
SUM ( 2 )
SEQ ( 2 )
Usability Lab ( 2 )
Excel ( 2 )
Remote Usability Testing ( 2 )
Key Driver ( 2 )
Summative ( 2 )
Salary Survey ( 2 )
Cognitive Walkthrough ( 2 )
Data ( 2 )
Marketing ( 2 )
KLM ( 2 )
PhD ( 2 )
Rating Scales ( 2 )
Tree Testing ( 2 )
UX Salary Survey ( 2 )
Eye-Tracking ( 2 )
Tasks ( 2 )
UMUX-lite ( 2 )
UX Methods ( 2 )
IA ( 2 )
A/B Testing ( 2 )
Reliability ( 2 )
Findability ( 2 )
Correlation ( 2 )
Validity ( 2 )
Performance ( 1 )
Prototype ( 1 )
Site Analytics ( 1 )
Certification ( 1 )
Facilitation ( 1 )
Perceptions ( 1 )
Contextual Inquiry ( 1 )
Random ( 1 )
Five ( 1 )
Sample ( 1 )
Think Aloud ( 1 )
Crowdsourcing ( 1 )
Z-Score ( 1 )
Affinity ( 1 )
Task Completin ( 1 )
Information Architecture ( 1 )
Problem Severity ( 1 )
Errors ( 1 )
Segmentation ( 1 )
Visual Appeal ( 1 )
Software ( 1 )
Ordinal ( 1 )
protoype ( 1 )
Persona ( 1 )
User Testing ( 1 )
True Intent ( 1 )
Design ( 1 )
Unmoderated ( 1 )
Effect Size ( 1 )
Branding ( 1 )
Regression Analysis ( 1 )
Top Task Analysis ( 1 )
Margin of Error ( 1 )
Trust ( 1 )
Desktop ( 1 )
Task Randomization ( 1 )
Test Metrics ( 1 )
Conjoint Analysis ( 1 )
Expectations ( 1 )
Competitive ( 1 )
Quality ( 1 )
Formative ( 1 )
In 1963 Yale Psychologist Stanley Milgram paid volunteers $4 to "teach" another  volunteer, called the "learner" new vocabulary words. If the learner got the words wrong, he or she received an electric shock! Or, so the teacher/volunteer was led to believe. In fact, no shock was given, instead a person working with Milgram pretended, with great gusto, that they were being shocked. So while no

Read More

Build it and they might come. Build trust and they might stay. Make it usable and credible and they may tell their friends. The first step in building a successful website is to provide something people want or need—like a product, information or service. After that, it better be easy to use.  Now you may start to get users telling their friends, tweeting about your

Read More

Netflix has been in the news a lot lately. Unfortunately for the wrong reasons. The popular home DVD and streaming movie services has come under a bit of a customer revolt after increasing pricing and changing services. While Netflix is largely a US based service and this controversy may only be temporary it does offers some interesting insights for anyone measuring customer loyalty and trust—or

Read More

Whether you're conducting an early stage test of a prototype or late validation, these five tips can make any usability test more credible. The tips both temper skepticism about small samples and help you avoid overstating your findings. Count the number of users that experience each problem. Early testing is all about finding and fixing usability problems. But make those problem lists even more helpful

Read More