7 Survey Types to Measure the Customer Experience
By Jeff Sauro, PhD . January 26, 2016 . Tags: Surveys, Customer Experience
Surveys are a relatively quick and effective way to measure customers' attitudes and experiences along their journey. Not all customer experience surveys are created equal. Depending on the goals, the type of questions and length will vary. While customer experience surveys can take on any form, it can be helpful to think of them as falling into these seven categories. 1. Relationship/BrandingCustomers' attitudes toward a