5-Steps for Getting Started Measuring the Customer Experience
By Jeff Sauro, PhD . November 17, 2014 . Tags: Customer Experience
Most companies have more bug lists and requests for product features than they can realistically address. In an earlier post, I present ways to help you prioritize those features; now let's figure out where to start. This post describes an approach that works in many situations, beginning with a survey of your customers or prospects, or a representative set thereof, with the following objectives: Measure