Customer Segmentation

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Market segmentation is a valuable technique to understand the commonalities between customers. Knowing current and prospective customers' similarities and differences allows an organization to introduce new products or modify existing ones, and more effectively communicate and sell to the customers most interested in those products. We’ve conducted a number of market segmentations for clients and use advanced statistical techniques to identify clusters. But what leads

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It's fundamental to creating both a usable customer experience and a better business: you need to know who your customers are. It however can be surprisingly difficult for organizations to connect with their customers to collect information. But just because it isn't easy doesn't mean you should skip it. Collecting core demographic information and customer attitudes lays the foundation for building personas and customer segments,

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For most customer research, you're rarely able to measure the attitudes or behaviors of everyone. Instead you take a sample of your customers and use this sample to make inferences about the rest of your customers. Even if you're in a situation where you can collect data from all current customers, it's not possible to collect data from future customers. So current customers are in

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