Design

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UX ( 68 )
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Statistics ( 51 )
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Usability ( 32 )
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PURE ( 3 )
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IA ( 2 )
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Think Aloud ( 1 )
Desktop ( 1 )
It's not terribly complicated, yet it's not universally applied. When designing an application, website or product, three things help generate a more usable experience: an early focus on the users and tasks, empirical measurement, and iterative design. These three key principles were articulated by John Gould and Clayton Lewis almost 30 years ago in the seminal 1985 paper, Designing for Usability: Key Principles and What

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