Consumer Software UX & NPS Benchmarks 2020

Software dominates our professional and personal lives. A product’s usability, in addition to its features and capabilities, is an important influence on how likely users are to adopt new technology and recommend the software. Between 30 and 60% of the variation in Net Promoter Scores is determined by a product’s usability. Customers tend to recommend products

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Business Software UX & NPS Benchmarks (2020)

Despite the attention consumer-based mobile apps, websites, and software get, a lot of the world depends on business software. Business software supports core functions for organizations such as productivity tracking, communication, accounting, and sales. Several products also have a fair amount of crossover between business and consumer usage. Along with their features and capabilities, the

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10 Things to Know about the Microsoft Desirability Toolkit

Who, as a person, doesn’t want to be desirable? And if you’re in the business of developing products or services, who doesn’t want those to be desirable? There is a deep satisfaction beyond the monetary rewards of providing something that people want (and of course, the money’s nice, too). While we’ve found wide interest in

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