Desirability

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Software dominates our professional and personal lives. A product's usability, in addition to its features and capabilities, is an important influence on how likely users are to adopt new technology and recommend the software. Between 30 and 60% of the variation in Net Promoter Scores is determined by a product's usability. Customers tend to recommend products they have positive experiences with. Similarly, bad experiences lead customers

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Despite the attention consumer-based mobile apps, websites, and software get, a lot of the world depends on business software. Business software supports core functions for organizations such as productivity tracking, communication, accounting, and sales. Several products also have a fair amount of crossover between business and consumer usage. Along with their features and capabilities, the user experience of software is a key determinant of how

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Who, as a person, doesn’t want to be desirable? And if you’re in the business of developing products or services, who doesn’t want those to be desirable? There is a deep satisfaction beyond the monetary rewards of providing something that people want (and of course, the money’s nice, too). While we’ve found wide interest in wanting to conduct “desirability testing,” there is much less agreement

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