Rating Scale Best Practices: 8 Topics Examined
By Jeff Sauro, PhD and Jim Lewis, PhD . November 17, 2020 . Tags: Sensitivity, Emoji scale, Star Scale, sliders, LTR, UMUX-lite, Sample Size
Rating scales have been around for close to a century. It’s no wonder there are many questions about best practices and pitfalls to avoid. And like any topic that’s been around for that long, there are urban legends, partial truths, context-dependent findings, and just plain misconceptions about the “right” and “wrong” way to use and interpret rating scales. We’ve been researching and conducting our own
