When quantifying the user experience of a product, app, or experience, we recommend using a mix of study-level and task-based UX metrics. While it’s not always feasible to assess a task experience (because of challenges with budgets, timelines, or access to products and users), observing participants attempt tasks can help uncover usability problems, informing designers
There’s a long list of things to fix on any website. But there are usually a few fixes which will have a disproportionate impact. To help identify those, we ask users a simple question at the end of our studies: “If you could only fix one thing on this website, what would it be?” We
We need to increase findability! We test a lot of home pages and website redesigns and one of the stated goals is usually to increase findability. By findability, most development teams mean they want users to find things easily and quickly on a website. But how exactly do you measure findability? There isn’t a findability
