Findability

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There's a long list of things to fix on any website. But there are usually a few fixes which will have a disproportionate impact. To help identify those, we ask users a simple question at the end of our studies: "If you could only fix one thing on this website, what would it be?" We use an open ended question to collect responses. While this

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We need to increase findability! We test a lot of home pages and website redesigns and one of the stated goals is usually to increase findability. By findability, most development teams mean they want users to find things easily and quickly on a website. But how exactly do you measure findability? There isn't a findability yardstick and, while you could just ask users to rate

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