Key Driver

by Jeff Sauro, PhD | October 18, 2016

Browse Content by Topic

UX ( 73 )
Methods ( 62 )
Usability Testing ( 53 )
Statistics ( 51 )
Survey ( 37 )
NPS ( 33 )
Benchmarking ( 32 )
Usability ( 32 )
Customer Experience ( 30 )
SUS ( 28 )
User Research ( 28 )
Rating Scale ( 23 )
Net Promoter Score ( 21 )
Sample Size ( 20 )
Usability Problems ( 17 )
Metrics ( 17 )
Measurement ( 15 )
Satisfaction ( 14 )
Validity ( 14 )
User Experience ( 14 )
Questionnaires ( 13 )
Usability Metrics ( 13 )
Surveys ( 13 )
Rating Scales ( 12 )
SUPRQ ( 12 )
Qualitative ( 11 )
Navigation ( 10 )
Market Research ( 9 )
SUPR-Q ( 9 )
Reliability ( 9 )
Heuristic Evaluation ( 8 )
Task Time ( 8 )
UMUX-lite ( 8 )
UX Metrics ( 8 )
Task Completion ( 7 )
Questionnaire ( 7 )
Research ( 6 )
SEQ ( 6 )
Mobile Usability Testing ( 6 )
Analytics ( 6 )
Mobile ( 6 )
Usability Problem ( 5 )
Unmoderated Research ( 5 )
Six Sigma ( 5 )
Visualizing Data ( 5 )
Moderation ( 4 )
Loyalty ( 4 )
Confidence ( 4 )
UX Methods ( 4 )
Expert Review ( 4 )
Credibility ( 4 )
Confidence Intervals ( 4 )
UX Maturity ( 4 )
Task Times ( 4 )
Quantitative ( 4 )
Desirability ( 3 )
ROI ( 3 )
Task Metrics ( 3 )
Card Sorting ( 3 )
Lean UX ( 3 )
Customer Segmentation ( 3 )
PURE ( 3 )
Usability Lab ( 3 )
Variables ( 2 )
Excel ( 2 )
Tree Testing ( 2 )
IA ( 2 )
TAM ( 2 )
UX Salary Survey ( 2 )
Correlation ( 2 )
Data ( 2 )
Findability ( 2 )
Tasks ( 2 )
Branding ( 2 )
Voice Interaction ( 2 )
Key Driver ( 2 )
Salary Survey ( 2 )
A/B Testing ( 2 )
PhD ( 2 )
Summative ( 2 )
Prototype ( 2 )
Marketing ( 2 )
Eye-Tracking ( 2 )
Cognitive Walkthrough ( 2 )
Remote Usability Testing ( 2 )
Focus Groups ( 2 )
SUM ( 2 )
KLM ( 2 )
Personas ( 2 )
Contextual Inquiry ( 1 )
Mobile Usability ( 1 )
Ordinal ( 1 )
Site Analytics ( 1 )
Information Architecture ( 1 )
Test Metrics ( 1 )
Task Randomization ( 1 )
Problem Severity ( 1 )
Desktop ( 1 )
Regression Analysis ( 1 )
Competitive ( 1 )
Margin of Error ( 1 )
Quality ( 1 )
Expectations ( 1 )
Conjoint Analysis ( 1 )
Visual Appeal ( 1 )
MUSiC ( 1 )
RITE ( 1 )
Formative testing ( 1 )
ISO ( 1 )
History of usability ( 1 )
Meeting software ( 1 )
Cumulative Graphs ( 1 )
CUE ( 1 )
Hedonic usability ( 1 )
LTR ( 1 )
PSSUQ ( 1 )
Microsoft Desirability Toolkit ( 1 )
meCUE2.0 ( 1 )
AttrakDiff2 ( 1 )
UEQ ( 1 )
b2b software ( 1 )
consumer software ( 1 )
Within-subjects ( 1 )
Linear Numeric Scale ( 1 )
Carryover ( 1 )
Polarization ( 1 )
MOS-R ( 1 )
Anchoring ( 1 )
Star Scale ( 1 )
slider ( 1 )
User-Centred Design ( 1 )
Likert ( 1 )
Design Thinking ( 1 )
Sample Sizes ( 1 )
Visual Analog Scale ( 1 )
sliders ( 1 )
CSUQ ( 1 )
Delight ( 1 )
Errors ( 1 )
MOS ( 1 )
Trust ( 1 )
Formative ( 1 )
Random ( 1 )
Think Aloud ( 1 )
True Intent ( 1 )
Top Task Analysis ( 1 )
Persona ( 1 )
Segmentation ( 1 )
User Testing ( 1 )
Effect Size ( 1 )
Design ( 1 )
Unmoderated ( 1 )
Crowdsourcing ( 1 )
Sample ( 1 )
Metric ( 1 )
protoype ( 1 )
Moderating ( 1 )
moderated ( 1 )
Customer effort ( 1 )
NSAT ( 1 )
Facilitation ( 1 )
Certification ( 1 )
Perceptions ( 1 )
Five ( 1 )
Performance ( 1 )
Z-Score ( 1 )
Task Completin ( 1 )
Affinity ( 1 )
Software ( 1 )

10 Things to Know about a Key Driver Analysis

By Jeff Sauro, PhD . October 18, 2016 . Tags: Key Driver

What affects customer loyalty more? Price, features, or usability?What are the key drivers of brand attitude?A key driver analysis (KDA) allows you to identify what features or aspects have the biggest impact on an outcome variable such as likelihood to recommend, brand attitudes, and UX quality. It's one of the more powerful techniques we use to help prioritize findings in surveys. Here are 10 things

By Jeff Sauro, PhD . May 17, 2011 . Tags: Key Driver, SUS

It is one of the most important questions to ask when measuring usability. Just how much does the process of measuring impact the metrics we collect? In measuring perceived usability of five popular websites, I found that a single difficult task lowered post-test usability scores by 8%. This was largely driven by users with the least experience with the website, whose scores dropped by almost