UX and Net Promoter Benchmarks of Auto Insurance Websites
By Jim Lewis, PhD and Jeff Sauro, PhD . January 26, 2021 . Tags: Report, SUPR-Q, Net Promoter Score, Rating Scales, Key Driver, Benchmarking, Sample Size
Fifteen minutes could save you 15%. Nationwide is on your side. You’re in good hands with Allstate. Auto insurance commercials are ubiquitous. It’s no wonder, considering the market. In 2020, the population of the United States was 331,000,000, and 230,000,000 Americans were licensed drivers. If you drive, you should have auto insurance. Until recently, most customer interactions with an auto insurance company were through its