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Online panels are the go-to method for collecting data quickly for market and UX research studies. Despite their wide usage, surprisingly little is known about these panels, such as the characteristics of the panel members or the reliability and accuracy of the data collected from them. While there isn’t much published data on the inner workings of panels, we’ve conducted our own research and compiled

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Market segmentation is a valuable technique to understand the commonalities between customers. Knowing current and prospective customers' similarities and differences allows an organization to introduce new products or modify existing ones, and more effectively communicate and sell to the customers most interested in those products. We’ve conducted a number of market segmentations for clients and use advanced statistical techniques to identify clusters. But what leads

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User and customer research fundamentally rely on collecting data from users and customers. But it can be a constant challenge to find the right number and type of qualified participants . Even when you find the right participants, there’s a limit to how much time they’re willing to spend filling out a survey. A common question we get from clients is how long is too

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Online panels are a major source of participants for both market research and UX research studies. In an earlier article I summarized some of the research on the accuracy and variability of estimates from online panels. The types of estimates from those studies tended to center around general demographic or psychographic questions (e.g., smoking, newspaper readership). To understand whether similar findings would hold for UX-related

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Online panel research has been a boon for market research and UX researchers alike. Since the late 1990s in fact, online panels have provided a cost effective pool of sample participants ready to take online studies, covering topics from soup to nuts (literally)…from apple juice to zippers. But can you trust the data you get from these online participants? In this article, I'll examine the

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That's not what the UX team does! Most organizations have distinct groups for marketing and user experience research. And not only are they separate departments, they usually have separate methods and mindsets. The two functions are often delineated something like the following: Marketing does the quantitative; UX the qualitativeMarketing measures branding and satisfaction; UX observes behavior Marketing does segmentation; UX manages personasMarketing concerns themselves with

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For most customer research, you're rarely able to measure the attitudes or behaviors of everyone. Instead you take a sample of your customers and use this sample to make inferences about the rest of your customers. Even if you're in a situation where you can collect data from all current customers, it's not possible to collect data from future customers. So current customers are in

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We spend a lot of time on social networks like Facebook, Twitter and now the newcomer, Google's Plus (aka Google+). Owning a share of that free time can translate into a lot of money (which the recent Facebook IPO is testament to). Social networks aren't sterile repositories of faces and connections. They're more than that. We provide a lot of personal information, stories and pictures

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