Marketing

Browse Content by Topic

UX ( 54 )
Usability Testing ( 52 )
Statistics ( 51 )
Methods ( 50 )
Usability ( 32 )
Survey ( 31 )
User Research ( 27 )
Customer Experience ( 26 )
Benchmarking ( 23 )
SUS ( 19 )
Sample Size ( 18 )
NPS ( 17 )
Usability Problems ( 17 )
Usability Metrics ( 13 )
Rating Scale ( 13 )
SUPRQ ( 12 )
Qualitative ( 11 )
Net Promoter Score ( 11 )
Metrics ( 11 )
User Experience ( 10 )
Measurement ( 10 )
Navigation ( 10 )
Task Time ( 8 )
Surveys ( 8 )
Market Research ( 8 )
Questionnaires ( 7 )
Task Completion ( 7 )
Heuristic Evaluation ( 7 )
Reliability ( 6 )
Mobile ( 6 )
Mobile Usability Testing ( 6 )
Rating Scales ( 5 )
Six Sigma ( 5 )
Usability Problem ( 5 )
Visualizing Data ( 5 )
Questionnaire ( 5 )
Moderation ( 4 )
UX Maturity ( 4 )
Credibility ( 4 )
Quantitative ( 4 )
Confidence Intervals ( 4 )
Confidence ( 4 )
Research ( 4 )
Task Times ( 4 )
Validity ( 4 )
Analytics ( 4 )
UX Metrics ( 4 )
Satisfaction ( 4 )
Loyalty ( 4 )
Customer Segmentation ( 3 )
ROI ( 3 )
Usability Lab ( 3 )
Card Sorting ( 3 )
Expert Review ( 3 )
Unmoderated Research ( 3 )
SUPR-Q ( 3 )
Task Metrics ( 3 )
Lean UX ( 3 )
SEQ ( 2 )
Summative ( 2 )
Data ( 2 )
Excel ( 2 )
PhD ( 2 )
Eye-Tracking ( 2 )
Marketing ( 2 )
Branding ( 2 )
Correlation ( 2 )
Cognitive Walkthrough ( 2 )
A/B Testing ( 2 )
IA ( 2 )
Tree Testing ( 2 )
Findability ( 2 )
Focus Groups ( 2 )
SUM ( 2 )
Personas ( 2 )
Key Driver ( 2 )
UX Methods ( 2 )
UX Salary Survey ( 2 )
Remote Usability Testing ( 2 )
Salary Survey ( 2 )
Certification ( 2 )
Tasks ( 2 )
KLM ( 2 )
UMUX-lite ( 2 )
Perceptions ( 1 )
Performance ( 1 )
Prototype ( 1 )
Site Analytics ( 1 )
protoype ( 1 )
Metric ( 1 )
Moderating ( 1 )
moderated ( 1 )
Facilitation ( 1 )
Information Architecture ( 1 )
Affinity ( 1 )
Problem Severity ( 1 )
Task Completin ( 1 )
Mobile Usability ( 1 )
Contextual Inquiry ( 1 )
Z-Score ( 1 )
Think Aloud ( 1 )
User Testing ( 1 )
Effect Size ( 1 )
Persona ( 1 )
Segmentation ( 1 )
PURE ( 1 )
Software ( 1 )
Unmoderated ( 1 )
Design ( 1 )
Errors ( 1 )
Trust ( 1 )
Visual Appeal ( 1 )
True Intent ( 1 )
Top Task Analysis ( 1 )
Ordinal ( 1 )
Regression Analysis ( 1 )
Margin of Error ( 1 )
Task Randomization ( 1 )
Crowdsourcing ( 1 )
Sample ( 1 )
Five ( 1 )
Test Metrics ( 1 )
Quality ( 1 )
Expectations ( 1 )
Conjoint Analysis ( 1 )
Competitive ( 1 )
Formative ( 1 )
Random ( 1 )
Desktop ( 1 )
Market segmentation is a valuable technique to understand the commonalities between customers. Knowing current and prospective customers' similarities and differences allows an organization to introduce new products or modify existing ones, and more effectively communicate and sell to the customers most interested in those products. We’ve conducted a number of market segmentations for clients and use advanced statistical techniques to identify clusters. But what leads

Read More

Marketing and UX both play important roles in making products successful. They often compete for the same limited budget and can be at odds on product direction. I crunch numbers for both Marketing and UX groups and can't help but notice how much both disciplines have in common. They are an unlikely couple. Here are nine things they have in common. 1. Loyalty Word of

Read More