Picking the Right Dependent Variables for UX Research
By Jeff Sauro, PhD . July 30, 2019 . Tags: Measurement, UX
What gets measured gets managed. It’s more than a truism for business executives. It’s also essential for the user experience professional. In business, and UX research in particular, you don’t want to bring focus to the wrong or flawed measure. It can lead to wrong decisions and a misalignment of effort. In an earlier article, I discussed the differences between the most common variables in