Methods

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UX ( 70 )
Methods ( 61 )
Usability Testing ( 52 )
Statistics ( 51 )
Survey ( 35 )
Usability ( 32 )
Benchmarking ( 29 )
Customer Experience ( 28 )
User Research ( 27 )
NPS ( 27 )
SUS ( 21 )
Sample Size ( 19 )
Net Promoter Score ( 19 )
Usability Problems ( 17 )
Rating Scale ( 17 )
Metrics ( 15 )
Measurement ( 15 )
User Experience ( 14 )
Usability Metrics ( 13 )
SUPRQ ( 12 )
Qualitative ( 11 )
Validity ( 11 )
Navigation ( 10 )
Satisfaction ( 10 )
Surveys ( 10 )
Questionnaires ( 9 )
Market Research ( 9 )
Heuristic Evaluation ( 8 )
SUPR-Q ( 8 )
Task Time ( 8 )
Task Completion ( 7 )
Rating Scales ( 7 )
Reliability ( 7 )
UX Metrics ( 7 )
Mobile Usability Testing ( 6 )
Mobile ( 6 )
Questionnaire ( 6 )
Research ( 5 )
Visualizing Data ( 5 )
Six Sigma ( 5 )
Analytics ( 5 )
Usability Problem ( 5 )
UX Methods ( 4 )
Credibility ( 4 )
Quantitative ( 4 )
Task Times ( 4 )
Confidence Intervals ( 4 )
Expert Review ( 4 )
Loyalty ( 4 )
Confidence ( 4 )
UX Maturity ( 4 )
Moderation ( 4 )
Usability Lab ( 3 )
Unmoderated Research ( 3 )
SEQ ( 3 )
UMUX-lite ( 3 )
ROI ( 3 )
Card Sorting ( 3 )
Customer Segmentation ( 3 )
PURE ( 3 )
Lean UX ( 3 )
Task Metrics ( 3 )
Branding ( 2 )
Data ( 2 )
SUM ( 2 )
Key Driver ( 2 )
PhD ( 2 )
KLM ( 2 )
Eye-Tracking ( 2 )
Summative ( 2 )
Cognitive Walkthrough ( 2 )
Personas ( 2 )
Excel ( 2 )
A/B Testing ( 2 )
Tree Testing ( 2 )
Marketing ( 2 )
Salary Survey ( 2 )
Tasks ( 2 )
Focus Groups ( 2 )
UX Salary Survey ( 2 )
Remote Usability Testing ( 2 )
Findability ( 2 )
IA ( 2 )
Correlation ( 2 )
Affinity ( 1 )
Perceptions ( 1 )
Problem Severity ( 1 )
Performance ( 1 )
Z-Score ( 1 )
Contextual Inquiry ( 1 )
Moderating ( 1 )
Site Analytics ( 1 )
moderated ( 1 )
NSAT ( 1 )
Customer effort ( 1 )
Metric ( 1 )
protoype ( 1 )
Prototype ( 1 )
Mobile Usability ( 1 )
Certification ( 1 )
Facilitation ( 1 )
Information Architecture ( 1 )
Task Completin ( 1 )
Margin of Error ( 1 )
Software ( 1 )
Segmentation ( 1 )
Delight ( 1 )
Ordinal ( 1 )
Conjoint Analysis ( 1 )
Regression Analysis ( 1 )
Visual Appeal ( 1 )
Persona ( 1 )
Design ( 1 )
True Intent ( 1 )
Unmoderated ( 1 )
Effect Size ( 1 )
User Testing ( 1 )
Expectations ( 1 )
Competitive ( 1 )
Random ( 1 )
Think Aloud ( 1 )
Crowdsourcing ( 1 )
Sample ( 1 )
Five ( 1 )
Top Task Analysis ( 1 )
Formative ( 1 )
Trust ( 1 )
Errors ( 1 )
Quality ( 1 )
Test Metrics ( 1 )
Task Randomization ( 1 )
Desktop ( 1 )
In an earlier article, we examined the folk wisdom that three-point scales were superior to those with more, such as five, seven, ten, or eleven response options. Across twelve published studies we found little to suggest that three-point scales were better than scales with more points and, in fact, found evidence to show that they performed much worse than scales with more points. Almost all

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Five-point scales are the best. No, seven points. Never use a ten-point scale. Eleven points “pretend noise is science.” You never need more than three points. Few things seem to elicit more opinions (and misinformation) in measurement than the “right” number of scale points to use in a rating scale response option. For example, here is a discussion on Twitter by Erika Hall making the

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UX professionals use many methods to help understand and improve the user experience. Among the most popular are usability testing, expert reviews, surveys, and card sorting. But where did these methods come from? The field of UX research is relatively new, but its methods are not. And while UX methods may have new names, many of these methods are specialized adaptations of methods with roots

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UX research pulls many terms, methods, and conventions from other fields. Selecting a method is an important first choice in measuring the user experience. But an important next step is understanding the variables you’ll have to deal with when designing a study or drawing conclusions. Variables are things that change. Variables can be controlled and measured. It sounds simple enough but there are actually different types

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Methods evolve and adapt. The same is true of UX methods that have evolved from other methods, often from disparate fields and dating back decades. The usability profession itself can trace its roots to the industrial revolution. The think aloud protocol, one of the signature methods of usability testing, can trace its roots to psychoanalysis, with influence from Freud, Wundt, and Skinner dating back over

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You’ve probably heard of the infamous Stanford Prison Experiment by Philip Zimbardo (especially if you took an intro psych class). The shocking results had similar implications to the notorious Milgram experiment and suggested our roles may be a major cause for past atrocities and injustices. You might have also heard about research from Cornell University that found, across multiple studies, that simply having larger serving plates make

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The hold music. The wait time. The menu that always seems to have just changed. Calling customer service is not usually what people want to do in their spare time. But it’s often necessary and represents an important touchpoint for companies that interact with their customers. Understanding why people call customer support is also a good place to start identifying problems in the user experience

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How much did you spend on Amazon last week? If you had to provide receipts or proof of purchases, how accurate do you think your estimate would be? In an earlier article we reported on the first wave of findings for a UX longitudinal study. We found that attitudes toward the website user experience tended to predict future purchasing behavior. In general, customers of websites

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Watching how people interact with an interface tells you a lot about what works and what needs improvement. And while observing behavior is essential for understanding the user experience, it’s not enough. Just because a product does what it should, is priced right, and is reliable, doesn’t mean it provides a good user experience. Users can think the experience is too complicated or difficult. For

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It was another busy year at MeasuringU. We posted 50 new articles, added new features to MUIQ—our UX testing platform, hosted our 6th UX Bootcamp, and released the book, Benchmarking the User Experience. We also moved into a bigger new space in Denver’s Cherry Creek neighborhood. It’s three times the size of our old space with state-of-the-art labs and we hosted UX Book Club this

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