Methods

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UX ( 66 )
Methods ( 56 )
Usability Testing ( 52 )
Statistics ( 51 )
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Usability ( 32 )
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Customer Experience ( 27 )
User Research ( 27 )
NPS ( 22 )
SUS ( 21 )
Sample Size ( 18 )
Net Promoter Score ( 17 )
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Measurement ( 14 )
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SUPRQ ( 12 )
Qualitative ( 11 )
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Surveys ( 8 )
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Mobile Usability Testing ( 6 )
SUPR-Q ( 6 )
Satisfaction ( 5 )
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Loyalty ( 4 )
Confidence Intervals ( 4 )
Quantitative ( 4 )
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Research ( 4 )
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UX Maturity ( 4 )
Moderation ( 4 )
ROI ( 3 )
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Unmoderated Research ( 3 )
UMUX-lite ( 3 )
Usability Lab ( 3 )
Customer Segmentation ( 3 )
SEQ ( 3 )
Expert Review ( 3 )
Lean UX ( 3 )
Card Sorting ( 3 )
Key Driver ( 2 )
Tree Testing ( 2 )
Remote Usability Testing ( 2 )
PhD ( 2 )
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Personas ( 2 )
Data ( 2 )
A/B Testing ( 2 )
Findability ( 2 )
Focus Groups ( 2 )
Eye-Tracking ( 2 )
Excel ( 2 )
Tasks ( 2 )
IA ( 2 )
Marketing ( 2 )
UX Methods ( 2 )
Branding ( 2 )
PURE ( 2 )
UX Salary Survey ( 2 )
KLM ( 2 )
Cognitive Walkthrough ( 2 )
Correlation ( 2 )
SUM ( 2 )
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Mobile Usability ( 1 )
Task Completin ( 1 )
Z-Score ( 1 )
Ordinal ( 1 )
Performance ( 1 )
Problem Severity ( 1 )
Affinity ( 1 )
Prototype ( 1 )
Metric ( 1 )
Software ( 1 )
Segmentation ( 1 )
Moderating ( 1 )
moderated ( 1 )
Site Analytics ( 1 )
protoype ( 1 )
User Testing ( 1 )
Information Architecture ( 1 )
Certification ( 1 )
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Contextual Inquiry ( 1 )
Trust ( 1 )
Task Randomization ( 1 )
Conjoint Analysis ( 1 )
Margin of Error ( 1 )
Design ( 1 )
Test Metrics ( 1 )
Quality ( 1 )
Expectations ( 1 )
Formative ( 1 )
Unmoderated ( 1 )
Think Aloud ( 1 )
Random ( 1 )
Crowdsourcing ( 1 )
Desktop ( 1 )
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Competitive ( 1 )
Five ( 1 )
True Intent ( 1 )
Regression Analysis ( 1 )
Errors ( 1 )
Top Task Analysis ( 1 )
Sample ( 1 )
Perceptions ( 1 )
You’ve probably heard of the infamous Stanford Prison Experiment by Philip Zimbardo (especially if you took an intro psych class). The shocking results had similar implications to the notorious Milgram experiment and suggested our roles may be a major cause for past atrocities and injustices. You might have also heard about research from Cornell University that found, across multiple studies, that simply having larger serving plates make

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The hold music. The wait time. The menu that always seems to have just changed. Calling customer service is not usually what people want to do in their spare time. But it’s often necessary and represents an important touchpoint for companies that interact with their customers. Understanding why people call customer support is also a good place to start identifying problems in the user experience

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How much did you spend on Amazon last week? If you had to provide receipts or proof of purchases, how accurate do you think your estimate would be? In an earlier article we reported on the first wave of findings for a UX longitudinal study. We found that attitudes toward the website user experience tended to predict future purchasing behavior. In general, customers of websites

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Watching how people interact with an interface tells you a lot about what works and what needs improvement. And while observing behavior is essential for understanding the user experience, it’s not enough. Just because a product does what it should, is priced right, and is reliable, doesn’t mean it provides a good user experience. Users can think the experience is too complicated or difficult. For

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It was another busy year at MeasuringU. We posted 50 new articles, added new features to MUIQ—our UX testing platform, hosted our 6th UX Bootcamp, and released the book, Benchmarking the User Experience. We also moved into a bigger new space in Denver’s Cherry Creek neighborhood. It’s three times the size of our old space with state-of-the-art labs and we hosted UX Book Club this

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The wide range of UX methods is one of the things that makes UX such an interesting field. Some methods have been around for decades (like usability testing), others are more recent additions, while some seem to be just slight variations on other existing methods. We’ve been tracking and analyzing the methods UX professionals report using for a few years by analyzing the results of the

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UX research efforts should be driven by business questions and a good hypothesis. Whether the research is a usability evaluation (unmoderated or moderated), survey, or an observational method like a contextual inquiry, decisions need to be made about question wording, response options, and tasks. But in the process of working through study details, often the original intent of the study can get lost. At its

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It was another busy year on MeasuringU.com with 50 new articles, a new website, a new unmoderated research platform (MUIQ), and our 5th UX Bootcamp. In 2017 over 1.2 million people viewed our articles. Thank You! The most common topics we covered include: usability testing, benchmarking, the 3Ms of methods, metrics and measurement, and working with online panels. Here’s a summary of the articles I

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We conduct a lot of quantitative online research, both surveys and unmoderated UX studies. Much of the data we collect in these studies is from closed-ended questions or task-based questions with behavioral data (time, completion, and clicks). But just about any study we conduct also includes some open-ended response questions. Our research team then needs to read and interpret the free-form responses. In some cases,

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The range of methods available to the researcher is one of the things that makes UX research such an interesting and effective field. The recently completed UXPA salary survey provides one of the more comprehensive pictures of the methods practitioners use. It contains data from over 1200 respondents from 37 countries collected in 2016. Similar data was collected in 2014 and 2011 with similarly sized

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