Better to be Approximately Right than Exactly Wrong

It’s better to be approximately right than exactly wrong. A version of those words came from an 18th century author named Carveth Read in a book on logic and reasoning. The quote is often misappropriated to John Maynard Keynes, the more famous economist and early statistician. Despite the age of the quote and misappropriation, it’s

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6 Best Practices for Using Numbers to Inform Design

Your job title doesn’t have to be “researcher” or “statistician” to use data to drive design decisions. You can apply some best practices even when numbers aren’t your best friend. It’s actually easier when you’re a designer to enhance your skills with quantitative data than for statisticians to enhance their analytical skills with design principles.

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The Benefits of Aggregating Judgment

How many jelly beans are in the jar? Your best guess is probably wrong. But if I were to ask a few hundred people their guesses and calculate the average, the average would turn out to be pretty accurate. Some guesses are in fact correct, but they are rare and you don’t know ahead of

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Top 10 UX Metrics, Methods & Measurement Articles from 2015

It was another busy year on MeasuringU.com with 49 new articles, a new book and UX Bootcamp. In 2015, our articles were served up 2.3 million times to 900,000 visitors. Thank You! We covered topics including the essentials of usability testing, finding the right sample size, and better ways of measuring the customer experience. Here,

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Picking the Right Methods to Improve Navigation

Despite improvements in search technology, most users still take a browse-first approach to finding products and information on websites. That makes navigation important, not only on websites but also in mobile apps, operating systems, and the various devices we interact with. Navigation remains an essential method to find products, information, and functions. If users can’t

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The Importance of Evaluating UX

Maybe you’ve seen the ketchup bottles. It’s been a popular meme on LinkedIn. The bottles are intended to be a clever way to explain the difference between UI (user interface) and UX (user experience). The classic bottle of ketchup is the user interface. The ketchup bottle introduced in 2002 with its characteristic inverted bottle and

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Picking the Right Data Collection Method

There’s no shortage of methods available to the UX researcher. The methods can generate both qualitative and quantitative data–and many of them complement each other. A mixed-methods approach that combines qualitative and quantitative methods gives you a better picture of both the frequency or “how much” and the reasoning or “why” behind the numbers better

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5 Types of Qualitative Methods

When we speak about a qualitative research study, it’s easy to think there is one kind. But just as with quantitative methods, there are actually many varieties of qualitative methods. Similar to the way you can group usability testing methods, there are also a number of ways to segment qualitative methods. A popular and helpful

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5 Reasons to Perform a Qualitative Study

While we’re known in the industry as a quantitative research firm, much of the research we do is actually a mixed-methods approach. That is, we mix both quantitative and qualitative methods to provide a comprehensive picture of the user experience. Such an approach answers “why” and “how much,” among other things; answers difficult to get

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When a Survey is the Better Research Method

Have you taken a terrible survey? Or, perhaps you were on the receiving end of the results? Too long. Leading questions. Poor response options. Overgeneralized findings and misinterpreted data. There’s no doubt that surveys can be overused and abused. Maybe you’ve even thought about abandoning them altogether. But is that abuse greater in surveys than

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