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Mobile Usability Testing

by Jeff Sauro, PhD | July 31, 2018

Browse Content by Topic

UX ( 73 )
 Methods ( 62 )
 Usability Testing ( 53 )
 Statistics ( 51 )
 Survey ( 36 )
 Usability ( 32 )
 Benchmarking ( 32 )
 Customer Experience ( 29 )
 User Research ( 28 )
 NPS ( 28 )
 SUS ( 23 )
 Net Promoter Score ( 20 )
 Sample Size ( 19 )
 Rating Scale ( 19 )
 Usability Problems ( 17 )
 Metrics ( 16 )
 Measurement ( 15 )
 User Experience ( 14 )
 Usability Metrics ( 13 )
 Satisfaction ( 13 )
 Validity ( 12 )
 SUPRQ ( 12 )
 Questionnaires ( 12 )
 Surveys ( 11 )
 Qualitative ( 11 )
 Navigation ( 10 )
 Rating Scales ( 9 )
 Market Research ( 9 )
 SUPR-Q ( 9 )
 Task Time ( 8 )
 UX Metrics ( 8 )
 Heuristic Evaluation ( 8 )
 Reliability ( 7 )
 Task Completion ( 7 )
 Mobile ( 6 )
 Questionnaire ( 6 )
 Mobile Usability Testing ( 6 )
 Analytics ( 6 )
 Research ( 5 )
 Six Sigma ( 5 )
 Visualizing Data ( 5 )
 Usability Problem ( 5 )
 UX Methods ( 4 )
 Confidence ( 4 )
 Quantitative ( 4 )
 Moderation ( 4 )
 Task Times ( 4 )
 SEQ ( 4 )
 Confidence Intervals ( 4 )
 Expert Review ( 4 )
 Loyalty ( 4 )
 Credibility ( 4 )
 UX Maturity ( 4 )
 Lean UX ( 3 )
 Unmoderated Research ( 3 )
 ROI ( 3 )
 Usability Lab ( 3 )
 UMUX-lite ( 3 )
 Card Sorting ( 3 )
 Task Metrics ( 3 )
 Customer Segmentation ( 3 )
 PURE ( 3 )
 Excel ( 2 )
 Summative ( 2 )
 Cognitive Walkthrough ( 2 )
 Branding ( 2 )
 Salary Survey ( 2 )
 PhD ( 2 )
 Remote Usability Testing ( 2 )
 Key Driver ( 2 )
 Marketing ( 2 )
 Eye-Tracking ( 2 )
 Tree Testing ( 2 )
 Correlation ( 2 )
 Data ( 2 )
 KLM ( 2 )
 A/B Testing ( 2 )
 Personas ( 2 )
 UX Salary Survey ( 2 )
 Findability ( 2 )
 Tasks ( 2 )
 IA ( 2 )
 Focus Groups ( 2 )
 SUM ( 2 )
 Site Analytics ( 1 )
 Delight ( 1 )
 Customer effort ( 1 )
 Microsoft Desirability Toolkit ( 1 )
 CSUQ ( 1 )
 LTR ( 1 )
 PSSUQ ( 1 )
 TAM ( 1 )
 Task Completin ( 1 )
 Facilitation ( 1 )
 Metric ( 1 )
 Mobile Usability ( 1 )
 moderated ( 1 )
 Desktop ( 1 )
 Moderating ( 1 )
 protoype ( 1 )
 Information Architecture ( 1 )
 NSAT ( 1 )
 Certification ( 1 )
 Contextual Inquiry ( 1 )
 Problem Severity ( 1 )
 Prototype ( 1 )
 Task Randomization ( 1 )
 Desirability ( 1 )
 Segmentation ( 1 )
 Software ( 1 )
 Ordinal ( 1 )
 Trust ( 1 )
 Errors ( 1 )
 Persona ( 1 )
 User Testing ( 1 )
 True Intent ( 1 )
 Visual Appeal ( 1 )
 Top Task Analysis ( 1 )
 Design ( 1 )
 Effect Size ( 1 )
 Unmoderated ( 1 )
 Regression Analysis ( 1 )
 Conjoint Analysis ( 1 )
 Five ( 1 )
 Test Metrics ( 1 )
 Margin of Error ( 1 )
 Perceptions ( 1 )
 Z-Score ( 1 )
 Performance ( 1 )
 Quality ( 1 )
 Sample ( 1 )
 Competitive ( 1 )
 Expectations ( 1 )
 Formative ( 1 )
 Think Aloud ( 1 )
 Crowdsourcing ( 1 )
 Random ( 1 )
 Affinity ( 1 )

15 Mobile UX Facts & Insights (2018)

By Jeff Sauro, PhD . July 31, 2018 . Tags: , , ,
Mobile technology continues to evolve at a rapid pace. To help keep up, we pulled together relevant insights about the mobile user experience and mobile usage in general. This is an updated article to the 2017, 2016, 2015, and 2013 articles based on published data and our own mobile UX research. Cellphones are ubiquitous. A Pew Research report suggests that 95% of Americans own a cellphone; around

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15 Mobile UX Facts & Insights (2017)

By Jeff Sauro, PhD . July 25, 2017 . Tags: ,
Mobile technology continues to evolve at a rapid pace. To help keep up, we pulled together relevant insights about the mobile user experience and mobile usage in general. This is an updated article to the 2016, 2015, and 2013 articles based on published data and our own mobile UX research. Cellphones are ubiquitous. A Pew Research report suggests that 95% of Americans own a cellphone; around 77% of U.S. adults

Read More

Are mobile websites truly less usable than desktop websites?

By Jeff Sauro, PhD . January 27, 2015 . Tags:
The typical mobile website experience is horrible. Everyone knows that, right? Sure, it's easy to find some terrible mobile website experiences, but are mobile websites systematically worse that their desktop counterparts? Now that 80% of all adults who go online own a smartphone this is an important question to answer. Mobile websites often look like stripped-down versions of their desktop alternatives, so it's easy to

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5 Tips For Conducting A Mobile Usability Test

By Jeff Sauro, PhD . June 3, 2014 . Tags:
As companies continue to focus on improving the usability of their mobile websites and applications, testing these interfaces can feel a lot like testing websites in 1996--lots of surprises, unfamiliar conventions, workarounds, and frustrations. While conducting a usability test on a mobile device shares a lot of the same characteristics as a desktop usability study, there are some additional factors to deal with. Here are

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How Smartphone Usage Changes Over Time and By Income Group

By Jeff Sauro, PhD . December 3, 2013 . Tags:
What would happen if you gave a few dozen people a free iPhone AND cell service for one year and then monitored their usage? This isn't some story about the NSA, instead, it's longitudinal research that was actually conducted at Rice University and reported last year [pdf]. Much of the data we have on mobile usage comes from snapshots in time or perhaps from over

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How to Conduct a Usability Test on a Mobile Device

By Jeff Sauro, PhD . May 1, 2012 . Tags: ,
When it comes to testing websites there are many unmoderated and moderated solutions. But if you've ever tried to evaluate an app or website on a mobile phone or tablet there are fewer options. Usertesting.com offers a new mobile testing service which recruits users and records their mobile devices while they interact with your app or website. Tools like MUIQ and Loop11 also collect some

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