Blog Topic: moderated

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What Is a Typical No-Show Rate for Moderated Studies?

December 10, 2024

You have grand research plans. Prototype ready. Stakeholders scheduled to observe. The time comes, and the participant is a no-call no-show. No-shows are a fact of life when conducting UX research. It happens for remote and in-person research. You need to plan for no-shows. While over-recruiting makes sense, you also don’t want to over-over-recruit and

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What You Need to Conduct a Moderated Usability Test

June 20, 2018

Usability tests don’t have to be expensive or require a lot of technology. The real value is not in the equipment or technology but in the technique. Usability testing is not a focus group. Nor is usability testing a product demo. You shouldn’t lead participants through a product as if it were a demo and

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