Benchmarking is an essential step in making quantitative improvements to the user experience of a website, app, or product. In an earlier article and course, I discussed the benefits of regularly benchmarking and it’s the topic of my forthcoming book. While technology platforms like MUIQ have made unmoderated benchmarks popular, moderated benchmarks are still essential
Facilitating a usability test is a skill. With enough of the right practice you’ll get better at facilitating and running more effective usability test sessions. A solid foundation in both the theory and practical applications of facilitating a usability test will aid you in becoming a solid facilitator. To help, here are ten resources for
It doesn’t matter if it’s your first usability test or your hundredth; there are always things you can improve to make the most of the time with your users. Avoid using why in a direct, reflexive manner: We of course want to know why users do things on websites and in applications. But when we
Despite the rise in unmoderated usability testing, the bulk of evaluations are still done with a facilitator. Whether you are sitting next to the user in a lab or sharing screens with someone thousands of miles away, here are 20 practical tips for your next moderated usability test. Shut up and listen: You need to
