Ranking questions are a popular way to understand how respondents in UX research prioritize items such as product features, habits, purchases, color schemes, or designs. Forcing participants to make tradeoffs on what’s most important versus least important helps avoid the “everything is important” problem you get when you ask respondents to simply rate how important
Click testing is an efficient UX research method for understanding where people click on an image. In an earlier article, we reviewed when and why to use a click test. It is often used in the design and release phases of product development, and it generates mostly quantitative data. We also showed how click testing
One of the most popular UX research methods is Think Aloud (TA) usability testing. In TA testing, participants speak their thoughts while attempting tasks. The process helps researchers identify usability problems and potential fixes. But is the process of thinking aloud necessary to uncover problems and insights? Earlier, we investigated the effects of TA on
Think Aloud (TA) usability testing is a popular UX research method. Having participants speak their thoughts as they attempt tasks helps researchers understand sources of misunderstandings, potentially aiding them in identifying and fixing usability problems. It’s such a common technique in usability testing that we suspect few researchers think about the impacts and consequences (positive
How important and predictive is the first click on a website? Some earlier research by Bob Bailey and Cari Wolfson, conducted between 2006 and 2009 across a dozen studies, found an interesting result. If a user’s first click on a website was down one of the optimal paths for the intended task, 87% of those
All of us at MeasuringU® wish you a Happy New Year! In 2022, we posted 48 articles and welcomed several new clients to our MUIQ® UX testing platform, where we continue to add new features and reduce the friction in developing studies and analyzing results. We hosted our ninth UX Measurement Bootcamp—this time a blended
The COVID pandemic led to a precipitate drop in restaurant dining, but statistics from the end of 2022 show that more people are dining out now than before the pandemic. While considering the growing demand for a limited number of seats in desirable restaurants, Ali Francis (2022) wrote, “The spontaneous dinner is an endangered activity.
One of the most popular UX research methods is Think Aloud (TA) usability testing. Having participants speak their thoughts while working on tasks helps researchers identify usability problems and potential fixes. While the method has been around for decades with the use of an attending moderator, more recent technological advancements in the past 15 years
What percentage of users are willing to participate in a TA study? The Think Aloud (TA) method, in which participants speak their thoughts as they attempt to complete tasks, is one of the most distinctive characteristics of usability testing. Think Aloud, as a method for understanding human attitudes and behavior, has been around for over
The Think Aloud (TA) method is one of the most distinguishing characteristics of usability testing. The method involves having participants speak their thoughts as they attempt tasks on an interface. Think Aloud as a method for understanding human attitudes and behavior has been around for over a century. While we often think of the Think
