UX and NPS Benchmarks of Business Information Websites (2022)

What’s a good sushi restaurant in Denver? Is this auto repair shop reliable? What are the best hotels in Oahu that don’t cost a fortune? Most people, when asking questions about businesses—from travel and leisure to professional services—start online by reviewing one of the many informational websites. But even if these review websites are usable

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UX and NPS Benchmarks of Travel Aggregator Websites (2022)

The summer of 2022 has seen a significant rebound in both U.S. and international travel. Earlier this year, we benchmarked the airline website experience. But many travelers start at travel websites that aggregate airfare, hotels, rental cars, and experiences into one portal. In 2021, these websites generated some $11 billion in revenue (still below 2019

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UX and NPS Benchmarks of Real Estate Websites (2022)

Of the many industries impacted by the pandemic, residential real estate is certainly among the top few, along with short-term rentals, online meal/grocery delivery, hotels, and airline travel. Real estate websites offer a nearly real-time inventory of available properties for sale and rent. The popularity of these sites surged as waves of people sought to

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Should You Use Nonparametric Methods to Analyze UX Data?

Near the top of the list of concerns people have when using statistics with UX data is what to do with non-normal data. If you remember only a few things from statistics class, you might recall something about data needing to look like the infamous bell curve; more specifically, it needs to be normally distributed.

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UX and NPS Benchmarks of News Websites (2022)

The pandemic had sudden and significant impacts on many industries, including grocery delivery, online meeting software, and vacation rentals. Understandably, people significantly increased their visits to news websites to understand the impacts of the virus and governments’ responses to it. Fake news and misinformation; fact-checkers who need fact-checkers: it’s become challenging to disentangle the biases

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Is UX Data Normally Distributed?

If you took an intro to stats class (or if you know just enough to be dangerous), you probably recall two things: something about Mark Twain’s “lies, damned lies …,” and that your data needs to be normally distributed. Turns out both are only partly true. Mark Twain did write the famous quote, but he

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UX and Net Promoter Benchmarks of Grocery Websites

Online grocery shopping has increased substantially over the past few years due to the COVID-19 pandemic. In 2019, online grocery sales grew steadily, but they accounted for only a modest portion of sales. Now, online grocery sales are booming, with estimated annual sales of 97.7 billion in 2021, an impressive 57% increase for the market

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What Is the Product-Market Fit (PMF) Item?

A social media platform, a GPS heads-up display, a video streaming platform: all are examples of viable products … that failed. The failure came despite often substantial financial funding and putatively useful features. Their failures were blamed on poor product-market fit. Predicting a prospective product’s success in the market isn’t easy. But there’s a strong

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UX and Net Promoter Benchmarks of Seller Marketplace Websites

When we think of how the internet has changed commerce, we often consider our ability to browse and purchase products from around the world easily from the comfort of our homes with our mobile phones. But the internet has also enabled millions of people to easily sell their products to global consumers. That selling often

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49 UX Metrics, Methods, and Measurement Articles from 2021

Happy New Year from all of us at MeasuringU®! In 2021 we posted 49 articles and welcomed several new clients to our UX testing platform MUIQ®, where we continue to add new features to reduce the friction in developing studies. We hosted our eighth UX Measurement Bootcamp, again as a virtual event. Going virtual still

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