Planning your next vacation can be both exciting and overwhelming. Most travelers do their research and make reservations for flights, activities, and accommodations online. In particular, hotel websites offer the convenience of browsing, comparing, and booking hotels from anywhere. Hotel bookings and revenue have recovered from the depths of the pandemic. Yet with all this
Watching paint dry might be the definition of boring, but the process of picking a paint color and actually painting usually isn’t. Shopping for paint, however, can be frustrating. One early pain point is picking the right brand and color of paint. The process of selecting a paint often starts online at paint websites. Paint
The home improvement industry has experienced continued growth in the United States over the last several years, with market value projected to exceed $600 billion by 2025, according to Statista. Since the COVID-19 pandemic forced people into lockdowns in 2020, interest has increased in do-it-yourself (DIY) projects such as painting, remodeling, and landscaping, contributing to
When people need office supplies, they’re unlikely to use Dunder Mifflin; instead, they’ll search online. But like the fictional paper supply company, many well-known office-supply brands (some with physical stores) have struggled to compete with Amazon and haven’t recovered from the impacts of COVID policies on in-person work. In 2019, Office Depot closed 50 stores,
What do people buy online? Behind clothing, consumer electronics are at the top of the list. Beyond smartphones, people purchase computers, TVs, tablets, gaming consoles, and a myriad of smartphone accessories. Before purchasing, roughly half of US consumers research details about consumer products online, including features, reviews, and prices. To understand the electronics researching and
Smartphones are ubiquitous in modern life globally and in the US. Almost all Americans have smartphones (85%), with US sales expected to exceed 74 billion dollars. But people don’t just own them, they (we) use them—a lot! Average monthly data use worldwide is expected to increase from 19GB in 2023 to 46GB in 2028 (55GB
Buying clothing starts online for many people. Despite the impact of the COVID-19 pandemic—during which 27% of US consumers said they intended to spend less on fashion and luxury items—the fashion and clothing sector has persevered as the largest B2C e-commerce market. Statista reported that the online fashion market is growing about 9.1% each year.
The COVID pandemic led to a precipitate drop in restaurant dining, but statistics from the end of 2022 show that more people are dining out now than before the pandemic. While considering the growing demand for a limited number of seats in desirable restaurants, Ali Francis (2022) wrote, “The spontaneous dinner is an endangered activity.
For publicly traded companies, it’s not enough to be profitable—you must grow your profits. And growth is often driven by acquiring new customers while retaining existing ones. Much of the allure of the Net Promoter Score is its touted ability to be a leading indicator of growth or a harbinger of receding growth. This is
The worst of the pandemic may be over, but many changes remain, including our heavy use of meeting software. The last time we investigated the user experience of meeting software was at the beginning of the COVID pandemic, with our article published in April 2020. At that time, the usage of online meeting software had
