MeasuringU

The UX of Video Streaming Entertainment Websites & Apps

By Jeff Sauro, PhD and Jim Lewis, PhD . August 11, 2020 . Tags: SUPR-Q, Key Driver, NPS, Market Research, User Research

We’ve all spent a lot of time at home this year. The pandemic has made already-popular video streaming services seem essential. The popularity makes sense given the relatively inexpensive subscription fees, the lack of long-term contracts, and the many channels of access (through websites, mobile apps, smart TVs), and there is a LOT of content (albeit distributed across different services). But no matter how good

Converting Rating Scales to 0–100 Points

By Jim Lewis, PhD and Jeff Sauro, PhD . July 7, 2020 . Tags: Rating Scale, NPS, SUS

There are a lot of ways to display multipoint rating scales by varying the number of points (e.g., 5, 7, 11) and by labeling or not labeling those points. There’s variety not only in how rating scales are displayed but also in how you score the responses. Two typical scoring methods we discussed earlier are reporting the raw mean of responses and using top-box scoring. We’ve also shown

Leading Vs. Lagging Measures in UX

By Jeff Sauro, PhD and Jim Lewis, PhD . June 9, 2020 . Tags: Variables, TAM, Metrics, NPS, SUS

Driving down the road while only looking in the rearview mirror ... that gives you a good idea of where you’ve been, but unless the road behind you is exactly like the one in front of you, you may run into some obstacles, to put it mildly. Safe and effective driving means looking forward and backward. And the same applies to using metrics in business

Consumer Software UX & NPS Benchmarks 2020

By Jeff Sauro, PhD and Jim Lewis, PhD . May 12, 2020 . Tags: consumer software, Desirability, UMUX-lite, Net Promoter Score, NPS

Software dominates our professional and personal lives. A product's usability, in addition to its features and capabilities, is an important influence on how likely users are to adopt new technology and recommend the software. Between 30 and 60% of the variation in Net Promoter Scores is determined by a product's usability. Customers tend to recommend products they have positive experiences with. Similarly, bad experiences lead customers

The User Experience of Meeting Software

By Jeff Sauro, PhD and Jim Lewis, PhD . April 28, 2020 . Tags: Meeting software, UMUX-lite, NPS, SUS

If you’ve had a meeting recently it was probably a virtual meeting. The use of online meeting software with integrated video and screen sharing capabilities, such as Zoom and Google Hangouts, has been growing for years. To say the usage has now skyrocketed is probably an understatement. Online meetings are ubiquitous in business and are now common in education and personal use. Children attend classes

Business Software UX & NPS Benchmarks (2020)

By Jim Lewis, PhD and Jeff Sauro, PhD . May 5, 2020 . Tags: b2b software, Desirability, UMUX-lite, NPS

Despite the attention consumer-based mobile apps, websites, and software get, a lot of the world depends on business software. Business software supports core functions for organizations such as productivity tracking, communication, accounting, and sales. Several products also have a fair amount of crossover between business and consumer usage. Along with their features and capabilities, the user experience of software is a key determinant of how

8 Manipulations of the Net Promoter Score: Which Ones Matter?

By Jeff Sauro, PhD and Jim Lewis, PhD . February 23, 2020 . Tags: Net Promoter Score, Satisfaction, NPS, Customer Experience

There’s no shortage of opinions about the Net Promoter Score. There’s nothing wrong with an opinion. It’s just better when there’s data backing it. Unfortunately, when it comes to opinions about the Net Promoter Score, especially how the underlying question is displayed, the opinions are often based on anecdotes and out-of-context “best practices.” At MeasuringU, we want to help others use data to form better

The UX of Pet Websites

By Jeff Sauro, PhD . December 3, 2019 . Tags: SUPR-Q, NPS, Market Research, Benchmarking

Over half of U.S. households have a pet. And for many people, they are more than pets; they are family. But pets are also a big business. It’s estimated that pet related products and services account for $70BB annually in the U.S. alone. And a lot of that spending happens online. To better understand the pet website user experience, we conducted two studies. The first

Does Coloring Response Categories Affect Responses?

By Jeff Sauro, PhD . October 22, 2019 . Tags: Rating Scale, NPS, Survey

Survey response options come in all sorts of shapes, sizes, and now, colors. The number of points, the addition of labels, the use of numbers, and the use of positive or negative tone are all factors that can be manipulated. These changes can also affect responses, sometimes modestly, sometimes a lot. There is some concern that long response scales (more than three points) are hard

The UX of Online Job Searching Websites & Apps

By Jeff Sauro, PhD . September 17, 2019 . Tags: NPS, UX

Around a quarter of Americans change jobs each year. For most, that job search happens online. Job related websites are a multibillion-dollar business with plenty of competition. They have made finding and applying for jobs more accessible and easier. However, the process isn’t without issues. Job descriptions can be misleading, and the application process can be cumbersome. To better understand the job searching user experience

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by Jeff Sauro, PhD and Jim Lewis, PhD | August 11, 2020

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The UX of Video Streaming Entertainment Websites & Apps

By Jeff Sauro, PhD and Jim Lewis, PhD . August 11, 2020 . Tags: SUPR-Q, Key Driver, NPS, Market Research, User Research

Converting Rating Scales to 0–100 Points

By Jim Lewis, PhD and Jeff Sauro, PhD . July 7, 2020 . Tags: Rating Scale, NPS, SUS

Leading Vs. Lagging Measures in UX

By Jeff Sauro, PhD and Jim Lewis, PhD . June 9, 2020 . Tags: Variables, TAM, Metrics, NPS, SUS

Consumer Software UX & NPS Benchmarks 2020

By Jeff Sauro, PhD and Jim Lewis, PhD . May 12, 2020 . Tags: consumer software, Desirability, UMUX-lite, Net Promoter Score, NPS

The User Experience of Meeting Software

By Jeff Sauro, PhD and Jim Lewis, PhD . April 28, 2020 . Tags: Meeting software, UMUX-lite, NPS, SUS

Business Software UX & NPS Benchmarks (2020)

By Jim Lewis, PhD and Jeff Sauro, PhD . May 5, 2020 . Tags: b2b software, Desirability, UMUX-lite, NPS

8 Manipulations of the Net Promoter Score: Which Ones Matter?

By Jeff Sauro, PhD and Jim Lewis, PhD . February 23, 2020 . Tags: Net Promoter Score, Satisfaction, NPS, Customer Experience

The UX of Pet Websites

By Jeff Sauro, PhD . December 3, 2019 . Tags: SUPR-Q, NPS, Market Research, Benchmarking

Does Coloring Response Categories Affect Responses?

By Jeff Sauro, PhD . October 22, 2019 . Tags: Rating Scale, NPS, Survey

The UX of Online Job Searching Websites & Apps

By Jeff Sauro, PhD . September 17, 2019 . Tags: NPS, UX