It’s hard to beat the convenience of shopping for clothing online. You don’t have to worry about when the store will close or finding parking, and getting a price comparison with other stores is just a few clicks away. On websites, you can easily search for clothing using keywords, and it’s simple to see the
People spend a lot of money (and time) on online purchases, most of that on what we call mass merchant retail websites. The US Census Bureau estimates Q3 2025 retail e-commerce sales at $310B (15.8% of total retail sales that quarter). Spending continues to grow but is tempered by inflation, making shoppers more economically pessimistic
Should you use the Net Promoter Score? Maybe, maybe not. We’re not here to debate whether you should use it or not (and you may not have a choice). Instead, we want to use data (rather than opinions) to review and grade 13 claims made about the NPS, some from NPS critics and others from
Banking isn’t limited by borders. No matter what language you speak, there’s a universal need to save and access money, check balances, transfer money, and pay people. What’s also universal with digital banking is the inevitable friction caused by security concerns and troublesome user interfaces. While our previous SUPR-Q® benchmark reports have focused on U.S.
AI is rapidly changing. By the time we write about the latest features and performance benchmarks, they are replaced by newer features and benchmarks. But are all those features and benchmarks noticed by users? Perhaps. The speed of change in AI shouldn’t stop us from taking a snapshot of the user experience. Even with rapidly
Pets aren’t just family; they’re big business. The expectation for the U.S. is that owners will spend a total of $157 billion by the end of 2025 and will spend close to $200 billion in 2030. In 2024, U.S. pet owners spent over $28 billion buying pet food and supplies online (up 2.6% year-over-year), with
In the movie 2001: A Space Odyssey (made in 1968), a vision of the future included video conferencing. And 1989’s Back to the Future’s vision of 2015 included not only video conferencing but also getting fired over it. While we may scoff at how hoverboards and flying cars still haven’t arrived, it’s now normal for
Who cares what happened 15 or 20 years ago? While technology changes fast, some of the most important questions in UX research are more enduring. Preparing for the future means understanding the past. We’re celebrating our 20th anniversary at MeasuringU (2005–2025). For us, it’s less about popping the champagne and more about reflecting on how
Owning stocks or having a brokerage account isn’t just for the ultra-rich. More than half of U.S. households have retirement accounts (IRA or 401k). About 62% of Americans own stocks. About 28% of American adults own cryptocurrencies. People with money invested in major brokerage companies, traditional and crypto, often interact with those companies through their
Measuring the user experience starts with UX metrics. But there is no single UX measure—no universal gauge that provides a complete view of the user experience. Instead, we rely on multiple metrics, each offering an incomplete yet complementary perspective. We’ve identified over 70 UX metrics, encompassing action metrics (what people do) and attitude metrics (what
