The UX of Pet Websites
By Jeff Sauro, PhD . December 3, 2019 . Tags: SUPR-Q, NPS, Market Research, Benchmarking
Over half of U.S. households have a pet. And for many people, they are more than pets; they are family. But pets are also a big business. It’s estimated that pet related products and services account for $70BB annually in the U.S. alone. And a lot of that spending happens online. To better understand the pet website user experience, we conducted two studies. The first