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NPS

by Jeff Sauro, PhD | March 28, 2017

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UX ( 73 )
 Methods ( 62 )
 Usability Testing ( 52 )
 Statistics ( 51 )
 Survey ( 36 )
 Usability ( 32 )
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 NPS ( 27 )
 User Research ( 27 )
 SUS ( 22 )
 Rating Scale ( 19 )
 Net Promoter Score ( 19 )
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UX and NPS Benchmarks for Retail Websites

By Jeff Sauro, PhD . March 28, 2017 . Tags: , ,
An increasing amount of shopping is done online. Almost $100 billion worth of products were sold online during the two-month Christmas buying season of 2016. It’s become especially easy for consumers to find the lowest price on a product. If consumers can’t find needed information, purchase a product easily, or don’t trust the brand or information on a website, they go elsewhere and may tell

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Is the Net Promoter Score a Percentage?

By Jeff Sauro, PhD . March 15, 2016 . Tags: ,
As if the Net Promoter Score didn't already stir up enough strong opinions about whether it's the "right" metric for organizations, now there's a new controversy: how to display it. In case you're unfamiliar with it, the Net Promoter Score (NPS) is a popular measure of customer loyalty. It's derived by asking a single question to a customer: How likely are you to recommend a

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Software Usability & Net Promoter Benchmarks for 2014

By Jeff Sauro, PhD . October 14, 2014 . Tags: , ,
Many factors, including features and price, influence whether customers recommend software products. But usability consistently tops the list of key drivers of customer loyalty. Typically, usability accounts for between 30% and 60% of the "why" when customers do or don't recommend products. A positive experience leads more customers to recommend a product. A negative experience, predictably, causes customers to actively discourage others from buying a

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Should the Net Promoter Score Go? 5 Common Criticisms Examined

By Jeff Sauro, PhD . July 22, 2014 . Tags:
It seems that the pendulum has started to swing against the Net Promoter Score. Three years ago, I often heard how everything in a company mattered only as long as it contributed to a better Net Promoter Score. This new metric that the management had just bought into was how everything was measured, including employee bonuses. In case you aren't familiar with the NPS, it's

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Getting Revenue From Unhappy Customers

By Jeff Sauro, PhD . July 9, 2014 . Tags: ,
How does it feel to pay the check at the restaurant where you had terrible service and bad food? Or how do you feel when you pay your cable bill each month? And how about paying $150 to change your airline ticket reservation? In all cases, the companies get your money. It's revenue in their books. But if you're like me, you aren't happy about

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The User Experience of Airline & Aggregator Websites

By Jeff Sauro, PhD . June 17, 2014 . Tags: , , ,
Most of us take to the skies for business or a vacation (some more frequently than others). And who hasn't had a nightmare travel experience with delays, cancellations or getting bumped? While there is much written about the airline travel experience, a lot of time is also spent researching and purchasing those airline tickets online. We wanted to get a sense of what's working and

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Retail Website Usability & Net Promoter Benchmarks

By Jeff Sauro, PhD . May 13, 2014 . Tags: , ,
During the height of the 2013 Christmas shopping season we surveyed online shoppers for their attitudes about the user experience of 10 popular US retail websites. In conjunction with our panel partner, Op4G, we collected and analyzed the responses of 800 participants about factors such as usability, loyalty, trust and appearance using the Standardized User Experience Percentile Rank Questionnaire (SUPR-Q). The 10 websites evaluated were:

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Usability & Net Promoter Benchmarks for Health Insurance Websites

By Jeff Sauro, PhD . January 7, 2014 . Tags: , ,
Signing up for health insurance might have been a nightmare for many, but managing your health insurance once you get it, it turns out, isn't that easy either. In conjunction with our panel partner, Op4G, we asked five hundred participants to reflect on their most recent experience with their health insurance provider's website. In total, we collected data on 13 provider websites, with most participants

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Associating UX Changes to the Net Promoter Score

By Jeff Sauro, PhD . June 4, 2013 . Tags:
A bad experience will impact how likely users are to recommend a website or product to a friend. Fixing those bad experiences is critical to increasing positive word of mouth. Unfortunately, there are usually too many things to fix and just as many opinions on what should be fixed. Development teams need to prioritize. An obvious way to do this is to fix the things

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Quantifying the Value of a Promoter

By Jeff Sauro, PhD . October 2, 2012 . Tags:
Erin Bradner loves Zippgo moving containers. She described to a group of 150 people at the Lean UX Denver conference how she loved using those durable containers in her last move. Erin is a promoter. She's personally vouching for, and communicating the value and utility of, someone else's product. Erin gets no commission or recognition from the company. They didn't ask her to do it.

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