Ordinal

Browse Content by Topic

UX ( 62 )
Methods ( 52 )
Usability Testing ( 52 )
Statistics ( 51 )
Usability ( 32 )
Survey ( 31 )
User Research ( 27 )
Customer Experience ( 26 )
Benchmarking ( 26 )
SUS ( 21 )
NPS ( 20 )
Sample Size ( 18 )
Usability Problems ( 17 )
Net Promoter Score ( 14 )
Metrics ( 13 )
Rating Scale ( 13 )
Usability Metrics ( 13 )
SUPRQ ( 12 )
User Experience ( 11 )
Qualitative ( 11 )
Measurement ( 10 )
Navigation ( 10 )
Task Time ( 8 )
Market Research ( 8 )
Surveys ( 8 )
Task Completion ( 7 )
Questionnaires ( 7 )
Heuristic Evaluation ( 7 )
UX Metrics ( 7 )
Reliability ( 6 )
Mobile ( 6 )
Questionnaire ( 6 )
Mobile Usability Testing ( 6 )
Analytics ( 5 )
Usability Problem ( 5 )
Validity ( 5 )
Rating Scales ( 5 )
Visualizing Data ( 5 )
Six Sigma ( 5 )
Satisfaction ( 5 )
Research ( 4 )
Confidence ( 4 )
UX Maturity ( 4 )
Confidence Intervals ( 4 )
Task Times ( 4 )
Quantitative ( 4 )
Credibility ( 4 )
Loyalty ( 4 )
Moderation ( 4 )
Customer Segmentation ( 3 )
Expert Review ( 3 )
Card Sorting ( 3 )
SUPR-Q ( 3 )
SEQ ( 3 )
Task Metrics ( 3 )
Unmoderated Research ( 3 )
Lean UX ( 3 )
Usability Lab ( 3 )
ROI ( 3 )
Eye-Tracking ( 2 )
Excel ( 2 )
Summative ( 2 )
PhD ( 2 )
Salary Survey ( 2 )
IA ( 2 )
Key Driver ( 2 )
Marketing ( 2 )
Tree Testing ( 2 )
Data ( 2 )
UX Methods ( 2 )
Remote Usability Testing ( 2 )
SUM ( 2 )
Personas ( 2 )
A/B Testing ( 2 )
UX Salary Survey ( 2 )
Findability ( 2 )
KLM ( 2 )
Certification ( 2 )
Tasks ( 2 )
UMUX-lite ( 2 )
Correlation ( 2 )
PURE ( 2 )
Branding ( 2 )
Focus Groups ( 2 )
Cognitive Walkthrough ( 2 )
protoype ( 1 )
Z-Score ( 1 )
Facilitation ( 1 )
Perceptions ( 1 )
Site Analytics ( 1 )
Metric ( 1 )
Contextual Inquiry ( 1 )
Prototype ( 1 )
Mobile Usability ( 1 )
Performance ( 1 )
moderated ( 1 )
Affinity ( 1 )
Task Completin ( 1 )
Moderating ( 1 )
Information Architecture ( 1 )
Problem Severity ( 1 )
Test Metrics ( 1 )
Trust ( 1 )
Persona ( 1 )
Segmentation ( 1 )
Software ( 1 )
Ordinal ( 1 )
User Testing ( 1 )
Effect Size ( 1 )
True Intent ( 1 )
Visual Appeal ( 1 )
Top Task Analysis ( 1 )
Design ( 1 )
Unmoderated ( 1 )
Regression Analysis ( 1 )
Conjoint Analysis ( 1 )
Random ( 1 )
Margin of Error ( 1 )
Crowdsourcing ( 1 )
Sample ( 1 )
Five ( 1 )
Task Randomization ( 1 )
Quality ( 1 )
Competitive ( 1 )
Expectations ( 1 )
Formative ( 1 )
Errors ( 1 )
Think Aloud ( 1 )
Desktop ( 1 )
Know your data. When measuring the customer experience, one of the first things you need to understand is how to identify and categorize the data you come across. It's one of the first things covered in our UX Boot Camp and it's something I cover in Chapter 2 of Customer Analytics for Dummies. Early consideration of your data types enables you to do the following:

Read More