It’s hard to conduct user research without users. And current and prospective users are often people who sign up to an online panel to get paid for taking studies. But who are these people who spend time taking surveys, unmoderated usability studies, and product concept evaluations? Can we trust them? We’ve written before about the
You’ve decided to conduct a survey. Congratulations! Now it’s time to get into the details. In our experience, one of the most soul-crushing difficulties of running surveys is the process of defining and finding participants. In this article, we’ll go over some of the logistical details you’ll want to sort out before launching your survey.
What percentage of users are willing to participate in a TA study? The Think Aloud (TA) method, in which participants speak their thoughts as they attempt to complete tasks, is one of the most distinctive characteristics of usability testing. Think Aloud, as a method for understanding human attitudes and behavior, has been around for over
