Personas

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Personas are a staple of UX research. Some 70% of practitioners report using them. Persona creation is typically a qualitative process using a small sample size. Researchers conduct in-depth interviews and observations with small samples of participants (usually 5-20 people) in order to derive a rich and comprehensive profile of individuals that use, or could use, a product or service. Personas get names, faces, and

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A public personality, an assumed identity or a character in a novel--the term persona is used widely in our vernacular. But, when it comes to User Experience (UX), a persona takes on a more specific meaning. Personas are a widely used in UX Research with 65% of practitioners reporting using them on projects. Here are seven core ideas everyone in the UX field should know

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