How Much Should You Over-Recruit?
February 19, 2025
A lot goes into planning a moderated session such as a usability test or an in-depth interview. And recruiting qualified participants is an essential step in making those sessions successful. However, recruiting is time-consuming and often frustrating. There’s a sort of Murphy’s Law in recruiting (and in product demos)—the Stakeholder Corollary: The more stakeholders observing,