Customer lifetime value (CLV) may sound like something only accountants care about. But there are good reasons researchers and designers should have some idea about the monetary value of a customer. Measuring ROI: If your efforts lead to improving the user experience and that translates into retaining more existing customers or gaining new customers, knowing
Was all that effort worth it? Showing a return on an investment (ROI) is a good thing, but not always an easy thing to do. One of the most difficult parts of calculating a return on investment from UX efforts is that you need to isolate the influence of UX efforts on revenue to show
On most commercial websites, success is counted through increased traffic, increased conversion rates and increased revenue. If you can associate design changes to one of these key metrics, you can understand the return on investment for UX efforts. Even if you can’t associate changes directly to conversions or revenue, metrics like the Net Promoter Score
