ROI

Browse Content by Topic

UX ( 54 )
Usability Testing ( 52 )
Statistics ( 51 )
Methods ( 50 )
Usability ( 32 )
Survey ( 31 )
User Research ( 27 )
Customer Experience ( 26 )
Benchmarking ( 23 )
SUS ( 19 )
Sample Size ( 18 )
NPS ( 17 )
Usability Problems ( 17 )
Usability Metrics ( 13 )
Rating Scale ( 13 )
SUPRQ ( 12 )
Qualitative ( 11 )
Net Promoter Score ( 11 )
Metrics ( 11 )
User Experience ( 10 )
Measurement ( 10 )
Navigation ( 10 )
Task Time ( 8 )
Surveys ( 8 )
Market Research ( 8 )
Questionnaires ( 7 )
Task Completion ( 7 )
Heuristic Evaluation ( 7 )
Reliability ( 6 )
Mobile ( 6 )
Mobile Usability Testing ( 6 )
Rating Scales ( 5 )
Six Sigma ( 5 )
Usability Problem ( 5 )
Visualizing Data ( 5 )
Questionnaire ( 5 )
Moderation ( 4 )
UX Maturity ( 4 )
Credibility ( 4 )
Quantitative ( 4 )
Confidence Intervals ( 4 )
Confidence ( 4 )
Research ( 4 )
Task Times ( 4 )
Validity ( 4 )
Analytics ( 4 )
UX Metrics ( 4 )
Satisfaction ( 4 )
Loyalty ( 4 )
Customer Segmentation ( 3 )
ROI ( 3 )
Usability Lab ( 3 )
Card Sorting ( 3 )
Expert Review ( 3 )
Unmoderated Research ( 3 )
SUPR-Q ( 3 )
Task Metrics ( 3 )
Lean UX ( 3 )
SEQ ( 2 )
Summative ( 2 )
Data ( 2 )
Excel ( 2 )
PhD ( 2 )
Eye-Tracking ( 2 )
Marketing ( 2 )
Branding ( 2 )
Correlation ( 2 )
Cognitive Walkthrough ( 2 )
A/B Testing ( 2 )
IA ( 2 )
Tree Testing ( 2 )
Findability ( 2 )
Focus Groups ( 2 )
SUM ( 2 )
Personas ( 2 )
Key Driver ( 2 )
UX Methods ( 2 )
UX Salary Survey ( 2 )
Remote Usability Testing ( 2 )
Salary Survey ( 2 )
Certification ( 2 )
Tasks ( 2 )
KLM ( 2 )
UMUX-lite ( 2 )
Perceptions ( 1 )
Performance ( 1 )
Prototype ( 1 )
Site Analytics ( 1 )
protoype ( 1 )
Metric ( 1 )
Moderating ( 1 )
moderated ( 1 )
Facilitation ( 1 )
Information Architecture ( 1 )
Affinity ( 1 )
Problem Severity ( 1 )
Task Completin ( 1 )
Mobile Usability ( 1 )
Contextual Inquiry ( 1 )
Z-Score ( 1 )
Think Aloud ( 1 )
User Testing ( 1 )
Effect Size ( 1 )
Persona ( 1 )
Segmentation ( 1 )
PURE ( 1 )
Software ( 1 )
Unmoderated ( 1 )
Design ( 1 )
Errors ( 1 )
Trust ( 1 )
Visual Appeal ( 1 )
True Intent ( 1 )
Top Task Analysis ( 1 )
Ordinal ( 1 )
Regression Analysis ( 1 )
Margin of Error ( 1 )
Task Randomization ( 1 )
Crowdsourcing ( 1 )
Sample ( 1 )
Five ( 1 )
Test Metrics ( 1 )
Quality ( 1 )
Expectations ( 1 )
Conjoint Analysis ( 1 )
Competitive ( 1 )
Formative ( 1 )
Random ( 1 )
Desktop ( 1 )
Customer lifetime value (CLV) may sound like something only accountants care about. But there are good reasons researchers and designers should have some idea about the monetary value of a customer. Measuring ROI: If your efforts lead to improving the user experience and that translates into retaining more existing customers or gaining new customers, knowing the lifetime value of a customer is a solid way

Read More

Was all that effort worth it?Showing a return on an investment (ROI) is a good thing, but not always an easy thing to do.One of the most difficult parts of calculating a return on investment from UX efforts is that you need to isolate the influence of UX efforts on revenue to show causation.   The strongest case for establishing causation is using a randomized controlled

Read More

On most commercial websites, success is counted through increased traffic, increased conversion rates and increased revenue. If you can associate design changes to one of these key metrics, you can understand the return on investment for UX efforts. Even if you can't associate changes directly to conversions or revenue, metrics like the Net Promoter Score can be used as a proxy for revenue.  You can

Read More