By Jeff Sauro, PhD and Jim Lewis, PhD . December 1, 2020 . Tags: sliders, UMUX-lite, Questionnaires, Rating Scale, Sample Size
Cases spike, home prices surge, and stock prices tank: we read headlines like these daily. But what is a spike and how much is a surge? When does something crater versus tank or just fall? Headlines are meant to grab our attention. They often communicate the dramatic story the author wants to tell rather than what the data say. It isn’t easy to write headlines.