Advice on rating scale construction is ubiquitous on the internet and in the halls of organizations worldwide. The problem is that much of the advice is based not on solid data but rather on conventional wisdom and what’s merely thought to work. Even published papers and books on survey design can present a perspective that
Rating scales have been around for close to a century. It’s no wonder there are many questions about best practices and pitfalls to avoid. And like any topic that’s been around for that long, there are urban legends, partial truths, context-dependent findings, and just plain misconceptions about the “right” and “wrong” way to use and
Sliders are a type of visual analog scale that can be used with many online survey tools such as our MUIQ platform. The literature on their overall effectiveness is mixed (Roster et al., 2015). On the positive side, evidence indicates that sliders might be more engaging to respondents. On the negative side, evidence also indicates
