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Using ChatGPT in Tree Testing:
Experimental Results

Beyond speculation and hyperbole, we’ve been exploring how ChatGPT can be used in UX research. In two earlier articles, we conducted analyses that suggested ChatGPT may have a role, given the right research context. In the first analysis, we found that ChatGPT-4 was able to assist researchers in sorting open-ended comments. In the second analysis,

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Comparing SEQ and Click SMEQ Sensitivity

Capturing someone’s attitude as precisely as possible with as little effort as possible … that’s the goal of post-task metrics collected in usability tests. Organizations devote time and money to testing products with users, not to watching users spend time reading and answering questions. Organizations want to understand if people think an experience is difficult,

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Describing SEQ® Scores with Adjectives

How hard is it to figure out the total cost of a mobile phone service plan? Have you had trouble finding the customer support number for your cable provider? How do you quantify these experiences? What words would you use to describe them? While we have ways of measuring perceived ease using numeric scales, rating

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Five Reasons to Use Open-Ended Questions

Despite the ease with which you can create surveys using software like our MUIQ platform, selecting specific questions and response options can be a bit more involved. Most surveys contain a mix of closed-ended (often rating scales) and open-ended questions. We’ve previously discussed 15 types of common rating scales and have published numerous articles in

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