By Jeff Sauro, PhD . October 3, 2017 . Tags: Summative, UX, Benchmarking
UX benchmarking is an effective method for understanding how people use and think about an interface, whether it’s for a website, software, or mobile app. Benchmarking becomes an essential part of a plan to systematically improve the user experience. A lot is involved in conducting an effective benchmark. I’m covering many of the details in a 4-week course sponsored by the UXPA this October 2017.