At MeasuringU®, we don’t just use UX metrics—we create them. But what have we created, and what have we just used or extended? Across our combined careers, we (Jeff and Jim) have published 16 psychometrically qualified UX metrics (both creating original and modifying existing questionnaires) plus a method for combining prototypical usability metrics, and we
Banking isn’t limited by borders. No matter what language you speak, there’s a universal need to save and access money, check balances, transfer money, and pay people. What’s also universal with digital banking is the inevitable friction caused by security concerns and troublesome user interfaces. While our previous SUPR-Q® benchmark reports have focused on U.S.
Pets aren’t just family; they’re big business. The expectation for the U.S. is that owners will spend a total of $157 billion by the end of 2025 and will spend close to $200 billion in 2030. In 2024, U.S. pet owners spent over $28 billion buying pet food and supplies online (up 2.6% year-over-year), with
Mobile apps are different from websites. People have different expectations for a mobile app and how it can integrate with their phone and data. While the mobile app experience is similar in many ways to other interfaces such as websites and software, mobile apps are distinct enough that we feel they deserve their own questionnaire.
Who cares what happened 15 or 20 years ago? While technology changes fast, some of the most important questions in UX research are more enduring. Preparing for the future means understanding the past. We’re celebrating our 20th anniversary at MeasuringU (2005–2025). For us, it’s less about popping the champagne and more about reflecting on how
Owning stocks or having a brokerage account isn’t just for the ultra-rich. More than half of U.S. households have retirement accounts (IRA or 401k). About 62% of Americans own stocks. About 28% of American adults own cryptocurrencies. People with money invested in major brokerage companies, traditional and crypto, often interact with those companies through their
Clutter distracts and detracts from a good user experience. A cluttered website makes it hard to find information. Clutter gets in the way of completing tasks. At least that’s what we think about clutter. But is there quantifiable evidence that a cluttered design degrades a website’s user experience? To answer that question, you need a
What makes a measure valid? Good intentions? Because someone influential said to use it online? A measure is valid if it can be demonstrated that it measures what it is intended to measure, has the expected alignment of items with factors, and has the expected statistical relationships with other metrics. Its usage also depends on
Is the product useful? Is it easy to use? Numerous variables affect whether we purchase, use, and adopt a new technology. But two consistent contributors are whether it does what we want it to do (usefulness) and if it’s easy to use (usability). These apply to consumer and business products. This “model” of tech adoption
The current climate for dating apps is changing. Dating app download rates are declining and users are experiencing dating app fatigue. While many have found long and fulfilling relationships through online dating, today’s swiping singles are more hopeless and discontented with the experience than when we last examined this industry in 2019. To make up
