Is the product useful? Is it easy to use? Numerous variables affect whether we purchase, use, and adopt a new technology. But two consistent contributors are whether it does what we want it to do (usefulness) and if it’s easy to use (usability). These apply to consumer and business products. This “model” of tech adoption
The current climate for dating apps is changing. Dating app download rates are declining and users are experiencing dating app fatigue. While many have found long and fulfilling relationships through online dating, today’s swiping singles are more hopeless and discontented with the experience than when we last examined this industry in 2019. To make up
We conduct most of our internal SUPR-Q® research on commercial websites in a wide variety of industries, but people who visit government websites also have user experiences. They need government websites to provide information (e.g., national park hours) and services (e.g., downloading a tax document). In general, government websites must work well for a broad
Mother’s Day is around the corner, and many shoppers will be turning toward online flower delivery services rather than visiting their local florist. Online flower delivery services continue to bloom because of the convenience, the wide selection, and the available personalization options. But when it comes to finding the right bouquet that is delivered fresh
Online banking is ubiquitous. Banking websites and apps are an integral part of our financial lives. They are no longer seen as merely nice-to-have features of a banking relationship. Consumers have come to expect the ability to do simple and complex banking transactions from their computers or phones. This digital transformation especially accelerated during the
Choosing furniture, whether you’re moving into a new home or just updating your space, can feel like a daunting task. Spending hours browsing one furniture store after another may be overwhelming and time consuming. Many shoppers are skipping the brick-and-mortar furniture stores and turning to the web in search of stylish and competitively priced furniture
Planning your next vacation can be both exciting and overwhelming. Most travelers do their research and make reservations for flights, activities, and accommodations online. In particular, hotel websites offer the convenience of browsing, comparing, and booking hotels from anywhere. Hotel bookings and revenue have recovered from the depths of the pandemic. Yet with all this
Watching paint dry might be the definition of boring, but the process of picking a paint color and actually painting usually isn’t. Shopping for paint, however, can be frustrating. One early pain point is picking the right brand and color of paint. The process of selecting a paint often starts online at paint websites. Paint
The home improvement industry has experienced continued growth in the United States over the last several years, with market value projected to exceed $600 billion by 2025, according to Statista. Since the COVID-19 pandemic forced people into lockdowns in 2020, interest has increased in do-it-yourself (DIY) projects such as painting, remodeling, and landscaping, contributing to
While life can feel like a metaphorical roller coaster, in some cases, there is a literal roller coaster. In 2021, over 100 million people ventured to a theme park in North America. For many of these visitors, the experience started well before the thrill of the ride, when they bought tickets and researched details about
