Difficult–Easy or Easy–Difficult—
Does It Matter?

The seven-point Single Ease Question (SEQ®) has become a standard in assessing post-task perceptions of ease. We developed the SEQ over a decade ago after our research showed it performed comparably to or better than other single-item measures. It is an extension of an earlier five-point version that Tedesco and Tullis (2006 [PDF]) found performed best

Read More »
The User Experience of Social Media Websites

The User Experience of Social Media Websites

Who can see that photo you just posted on Facebook? What does the @ sign do on Twitter? Is my news feed manipulating me? Is it appropriate to post on political topics on LinkedIn? Social media is both heavily used and heavily discussed for its effect on society (for better or worse, including the recent

Read More »

The User Experience of Flower Websites

This Valentine’s Day around $2 billion will be spent on flowers. A lot of that ordering will be online. Poor online experiences mean shoppers will abandon an order and go somewhere else, or not return when they need to purchase flowers again. Having a strong user experience will ensure customers can find the right arrangement,

Read More »

User Experience Benchmarks for Wireless Carrier Websites

As the world continues to go mobile, there’s a huge demand for both mobile devices and cellular plans from mobile carriers. A lot of that buying happens online. Having a good online experience for wireless carriers ensures customers select the right device and plan. If customers can’t find the right device or have questions about

Read More »

User Experience Benchmarks for Hotel Websites

Most of the millions of hotel bookings made each year are done online. Despite the proliferation of hotel aggregator websites like Expedia and Trivago, most people book directly on the hotel websites. With such a high concentration of travelers booking directly on hotel websites, having a good user experience is a differentiator. If travelers can’t

Read More »

Why the SUPR-Q is better than the SUS for websites

When I started systematically measuring website usability over 10 years ago I started with the SUS as a key metric. The System Usability Scale (SUS) was the natural questionnaire to start with. It was then, as it is now, a popular 10-item questionnaire to measure the perceived usability of interfaces. It’s been around for over

Read More »

UX and NPS Benchmarks for Retail Websites

An increasing amount of shopping is done online. Almost $100 billion worth of products were sold online during the two-month Christmas buying season of 2016. It’s become especially easy for consumers to find the lowest price on a product. If consumers can’t find needed information, purchase a product easily, or don’t trust the brand or

Read More »

The User Experience of Airline & Aggregator Websites

Most of us take to the skies for business or a vacation (some more frequently than others). And who hasn’t had a nightmare travel experience with delays, cancellations or getting bumped? While there is much written about the airline travel experience, a lot of time is also spent researching and purchasing those airline tickets online.

Read More »

Retail Website Usability & Net Promoter Benchmarks

During the height of the 2013 Christmas shopping season we surveyed online shoppers for their attitudes about the user experience of 10 popular US retail websites. In conjunction with our panel partner, Op4G, we collected and analyzed the responses of 800 participants about factors such as usability, loyalty, trust and appearance using the Standardized User

Read More »

Usability & Net Promoter Benchmarks for Health Insurance Websites

Signing up for health insurance might have been a nightmare for many, but managing your health insurance once you get it, it turns out, isn’t that easy either. In conjunction with our panel partner, Op4G, we asked five hundred participants to reflect on their most recent experience with their health insurance provider’s website. In total,

Read More »
0
    0
    Your Cart
    Your cart is emptyReturn to Shop
    Scroll to Top