Is a beautiful website more usable? Psychological literature has discussed, for some time, the “what is beautiful is good” phenomenon. That is, we ascribe positive attributes to things that are more attractive. This applies to people and likely to products and websites, as well. But does that positive halo also carry over to our impressions
There’s a long list of things to fix on any website. But there are usually a few fixes which will have a disproportionate impact. To help identify those, we ask users a simple question at the end of our studies: “If you could only fix one thing on this website, what would it be?” We
Build it and they might come. Build trust and they might stay. Make it usable and credible and they may tell their friends. The first step in building a successful website is to provide something people want or need—like a product, information or service. After that, it better be easy to use. Now you may
