SUPRQ

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There's a long list of things to fix on any website. But there are usually a few fixes which will have a disproportionate impact. To help identify those, we ask users a simple question at the end of our studies: "If you could only fix one thing on this website, what would it be?" We use an open ended question to collect responses. While this

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Build it and they might come. Build trust and they might stay. Make it usable and credible and they may tell their friends. The first step in building a successful website is to provide something people want or need—like a product, information or service. After that, it better be easy to use. Now you may start to get users telling their friends, tweeting about your

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