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A Blueprint for Writing Survey Questions

Like with writing an article or book, it can be a challenge to sit down and write survey items. Few professionals have taken a formal course in survey development. Instead, most rely on their experiences or best practices. To help with the process, we wrote Surveying the User Experience. In this article, we take you

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Defining and Finding Participants for Survey Research

You’ve decided to conduct a survey. Congratulations! Now it’s time to get into the details. In our experience, one of the most soul-crushing difficulties of running surveys is the process of defining and finding participants. In this article, we’ll go over some of the logistical details you’ll want to sort out before launching your survey.

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A Primer on Biases and Errors in Survey Design

In 1916, a leading periodical called The Literary Digest polled its large subscriber base of hundreds of thousands of readers and successfully predicted the winner of that year’s presidential election. The magazine repeated the poll in 1920, 1924, 1928, and 1932, correctly predicting the winner each time—five successful election predictions in a row. In 1936,

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Foundations of Survey Design in UX Research

In a typical week, we are asked to complete surveys on everything: our most recent restaurant experience, our interaction with an airline’s customer service department, and our recollection of our last online purchase, to name just a few. Surveys are ubiquitous. Not surprisingly, many people hold strong opinions about their proper usage in applied research

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