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A Blueprint for Writing Survey Questions

Like with writing an article or book, it can be a challenge to sit down and write survey items. Few professionals have taken a formal course in survey development. Instead, most rely on their experiences or best practices. To help with the process, we wrote Surveying the User Experience. In this article, we take you

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Evaluation of Three SEQ Variants

The Single Ease Question (SEQ®) is a single seven-point item that measures the perceived ease of task completion. It is commonly used in usability testing. Since its introduction in 2009 [PDF], some researchers have made variations in its design. Figure 1 shows the version that we currently use. In 2022, we decided to test some

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The Anatomy of a Survey Question

We’ve written extensively about question types, the elements of good and bad writing, why people forget, and common problems with survey questions. But how do you get started writing questions? Few professionals we know have taken a formal course in survey development and instead rely on their experiences or best practices. Despite being called questions,

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