User experience research has many methods. Some methods, such as usability testing, are used frequently and have been around for decades. Other, more recent additions, such as click testing, are useful variations on existing methods. Selecting the right UX method means narrowing down the available methods to those that will address (1) the primary research
Over the past few months, we’ve conducted several studies with different versions of the seven-point Single Ease Question (SEQ®), a popular task-level metric for perceived ease-of-use. As we’ve seen with other research on rating scales, response means tend to be rather stable despite often salient changes to formatting. In our earlier SEQ research, we found
We use the seven-point Single Ease Question (SEQ®) frequently in our practice, as do many other UX researchers. One reason for its popularity is the body of research that started in the mid-2000s with the comparison of the SEQ to other similar short measures of perceived ease-of-use, the generation of a normative SEQ database, and
How often do you use your phone? How about a streaming service you subscribe to, like Hulu or Netflix? What about software, like Microsoft Excel? In an earlier article, we discussed the importance of measuring prior experience. Prior experience is a strong predictor of UX metrics. People who are familiar with a product and use
Despite its age and the availability of other UX measures such as the UX-Lite™ and SUPR-Q®, the ten-item System Usability Scale (SUS) is still a very popular measure. It’s used widely in benchmark tests of software products to generate an overall score of perceived usability. We regularly collect SUS scores for dozens of consumer and
We conduct a lot of surveys and unmoderated studies at MeasuringU® using our MUIQ® platform. One of the first steps in these studies involves both screening (ensuring you have the right participants) and characterizing (having sufficient information for further analysis on the participants such as prior experience) the participants. While there are over a dozen
Happy New Year from all of us at MeasuringU®! In 2021 we posted 49 articles and welcomed several new clients to our UX testing platform MUIQ®, where we continue to add new features to reduce the friction in developing studies. We hosted our eighth UX Measurement Bootcamp, again as a virtual event. Going virtual still
Surveys are one of the most popular methods in applied research. While many have argued that surveys are overused, it’s hard to believe that surveys have no place in multi-method UX research. When conducting survey-based research, you’ll often encounter the terms census, poll, and questionnaire used in conjunction with—and often interchangeably with—the term survey. But
How much did you spend last month on clothing? What grocery stores have you visited in the last three months? How helpful are your Netflix recommendations? Surveys and other research methods (such as in-depth interviewing) often rely on participants recalling prior events or behaviors. For example, these could be about purchasing a product or service
In architecture, form follows function. In survey design, question format follows content. Earlier we described four classes of survey questions. These four classes are about the form, or format, of the question (e.g., open- vs. closed-ended). But before you can decide effectively on the format, you need to choose the content of the question and
