Cleaning Data From Surveys & Online Research

Much of market and UX research studies are taken by paid participants, usually obtained from online panels. Our research has shown that using online panels for UX research for the most part provides reliable and valid results. While these huge sources of participants help fill large sample studies quickly, there’s a major drawback: poor quality

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User Experience Salaries & Calculator (2016)

The results of the 2016 UXPA salary survey are in. This is the 5th UXPA survey we’ve crunched the numbers for and it showed similar patterns as 2014. The Results The data was collected from September-December 2016 using a non-probability sample. Initial respondents were recruited through postings on professional networks and websites, such as UXPA

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5 Ways to Increase Study Participation Rates

A lot of work goes into planning a study, from customer surveys and unmoderated usability studies to market segmentations. Without enough of the right participants agreeing to participate and completing your study, the generalizability of your findings are limited. Here are five approaches you can use to get the right people to participate in your

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12 Tips For Writing Better Survey Questions

The effectiveness of surveys starts with the quality of the questions. Question writing is an art and a science. You need to balance your needs and the needs of the organization commissioning the survey with the burden on the respondents. Here’s a summary of 12 useful guidelines we use, pulled from books and articles. 1.  

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9 Biases That Affect Survey Responses

How many hours per year do you spend volunteering? How much do you agree that online articles provide valuable information for businesses to succeed? There is an art and science to writing survey questions. A number of books can help you with the process. But even the best written questions can be susceptible to biases

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13 Things to Consider When Offering Survey Incentives

You write the best survey questions, pretest them to ensure they make sense. You use the correct response options and even use psychometrically validated questionnaires in your survey. You’re ready to launch and wait for the responses to roll in… It’s no fun planning a party no one comes to. The same can be said

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The Pros and Cons of a Branded Survey

Customer attitudes affect customer actions. Understanding what your customers think is essential to improving the customer experience and loyalty. Surveys are the go-to method for collecting customer opinions because they’re quick and effective. Yet it’s not always easy to get your customers to participate. And when they do participate, how do you know whether they’re

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Create a UX Measurement Plan

Whether you’re introducing how to measure user experience to an organization or trying to advance the maturity of your UX practice, you need a plan for measuring and improving the user experience. Before you can implement any plan, you have to be sure you know who your users are. Perfectly executing the right plan on

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How to Handle Multiple Comparisons

You go to your doctor for a checkup. You’re feeling fine but as a matter of procedure, your doctor orders a battery of tests and scans to be sure all is well. She runs 30 tests in total. A few days later she calls and tells you one of the tests came back positive–an indication

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5 Steps for Better Customer Sampling

For most customer research, you’re rarely able to measure the attitudes or behaviors of everyone. Instead you take a sample of your customers and use this sample to make inferences about the rest of your customers. Even if you’re in a situation where you can collect data from all current customers, it’s not possible to

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