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What do customers want? It's the million dollar question with what seems like a million answers. Prioritizing product features, including conducting a top-tasks analysis, is an essential step in creating the optimal product and experience. During the prioritization phase, our clients will on occasion specifically ask for a conjoint analysis. As data geeks, we love advanced methods like conjoint, but many researchers are unfamiliar with

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There's more to measuring a brand than just asking if people like it. Customers generally progress through stages when forming relationships with brands. This is often called the hierarchy of effects. While different models describe the hierarchy of effects, in general, customers go from familiarity to consideration and finally to long-term usage and loyalty. Customers' attitudes toward a brand help explain buying habits, loyalty and

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We're in a new golden age of research. It's easier and cheaper than ever to collect a lot of data quickly, thanks to the proliferation of paid online panels and customer email lists. But just because it's easier to collect data, doesn't mean it's easier to generate high-quality findings. A lot of work goes into planning and executing user research. Once you get past the

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Surveys are ubiquitous. We're all inundated with requests to answer questions about what we think, what we do and what we might do. You've almost surely been asked to fill out surveys about: a hotel stay a car-repair a restaurant meal a flight a tech-support call Surveys are everywhere because they are such a cost-effective and quick way to collect immediate feedback from customers. We've

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Online surveys are a critical tool used by many companies to make decisions about customers' attitudes. While we may categorize customers according to the timing of their purchases--identifying them, for example, as "early adopters," "first movers," and "laggards," should we also categorize survey respondents in a similar way? In other words, does how quickly a response comes in matter? Do first responders' survey results differ

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Speeders are survey participants who finish too quickly, even impossibly quickly. How much do they affect the quality of online research? This question has increasing relevance as online research proliferates, including unmoderated usability studies, since an increasing amount of data comes from paid panel participants. With in-person studies, we see each participant's engagement level. With data collected remotely, we need another way to determine whether

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The results of the 2014 UXPA salary survey are in. This is the 4th UXPA survey I've crunched the numbers for and this year was just as interesting and showed similar patterns as 2011. The Results The survey is based on 1,235 responses from 50 countries, with 66% of the responses coming from the US. Other significant numbers came from the UK (13%), Canada (3%),

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Surveys are one of the most cost effective ways of collecting data from current or prospective users. Gathering meaningful insights starts with summarizing raw responses. How to summarize and interpret those responses aren't always immediately obvious. There are many approaches to summarizing and visually displaying quantitative data and it seems people always have a strong opinion on the "right" way. Here are some of the

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Will users get it? Marketing and design teams often want to know if users will understand a key concept on a website or design. For example, do users understand new terms and conditions, a privacy policy, different product models, prices or the service packages properly? When you want to know if users will understand something in a design, you can quickly see how asking "Did

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Surveys are ubiquitous. We answer them and we develop them because they are an efficient means for collecting feedback and insight from current and prospective customers. Here are a mix of ten tips, insights and philosophies to consider for your next survey. Have clear and testable hypotheses: Ask a realtor and they'll tell you the secret to making money on the sale of your house

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