Does Response Timing Matter in Online Research?

Online surveys are a critical tool used by many companies to make decisions about customers’ attitudes. While we may categorize customers according to the timing of their purchases–identifying them, for example, as “early adopters,” “first movers,” and “laggards,” should we also categorize survey respondents in a similar way? In other words, does how quickly a

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How Speeders Affect Online Research

Speeders are survey participants who finish too quickly, even impossibly quickly. How much do they affect the quality of online research? This question has increasing relevance as online research proliferates, including unmoderated usability studies, since an increasing amount of data comes from paid panel participants. With in-person studies, we see each participant’s engagement level. With

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User Experience Salaries & Calculator (2014)

The results of the 2014 UXPA salary survey are in. This is the 4th UXPA survey I’ve crunched the numbers for and this year was just as interesting and showed similar patterns as 2011. The Results The survey is based on 1,235 responses from 50 countries, with 66% of the responses coming from the US.

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How to Summarize & Display Survey Data

Surveys are one of the most cost effective ways of collecting data from current or prospective users. Gathering meaningful insights starts with summarizing raw responses. How to summarize and interpret those responses aren’t always immediately obvious. There are many approaches to summarizing and visually displaying quantitative data and it seems people always have a strong

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The 3 R’s of Measuring Design Comprehension

Will users get it? Marketing and design teams often want to know if users will understand a key concept on a website or design. For example, do users understand new terms and conditions, a privacy policy, different product models, prices or the service packages properly? When you want to know if users will understand something

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10 Tips For Your Next Survey

Surveys are ubiquitous. We answer them and we develop them because they are an efficient means for collecting feedback and insight from current and prospective customers. Here are a mix of ten tips, insights and philosophies to consider for your next survey. Have clear and testable hypotheses: Ask a realtor and they’ll tell you the

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The Essential Elements of a Successful Website

What makes a successful website? There are some obvious metrics like revenue, traffic and repeat visitors. But these are outcome measures. They don’t tell you why revenue or traffic is higher or lower.  Key drivers of these outcomes are how the users perceive and interact with your website. Selling a product that has demand or

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How To Estimate A Survey Response Rate

How many people will respond to your survey?  It would be nice if you knew ahead of time. Here’s a simple technique I use to get an idea about the total number of responses I can expect from a survey invite. Perform a Soft-Launch (aka Pre-Test): It’s always a good idea to pre-test your survey

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How To Interpret Survey Responses: 5 Techniques

Closed ended rating scale data is easy to summarize and hard to interpret. Ideally you can compare the responses to an industry benchmark, a competitor or even a similar survey question from a prior survey. In most cases this data doesn’t exist, it’s too expensive or too difficult to obtain. This leaves product managers and

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8 Research Based Insights For User Experience Surveys

It’s easy to get derailed when writing a survey or questionnaire. On top of worrying what to ask and who to ask, you have to worry about how to ask the questions so you don’t distort the real views of the respondents. Here are eight things to help make the process a little smoother: Use

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