We’re in a new golden age of research. It’s easier and cheaper than ever to collect a lot of data quickly, thanks to the proliferation of paid online panels and customer email lists. But just because it’s easier to collect data, doesn’t mean it’s easier to generate high-quality findings. A lot of work goes into
Surveys are ubiquitous. We’re all inundated with requests to answer questions about what we think, what we do and what we might do. You’ve almost surely been asked to fill out surveys about: a hotel stay a car-repair a restaurant meal a flight a tech-support call Surveys are everywhere because they are such a cost-effective
Online surveys are a critical tool used by many companies to make decisions about customers’ attitudes. While we may categorize customers according to the timing of their purchases–identifying them, for example, as “early adopters,” “first movers,” and “laggards,” should we also categorize survey respondents in a similar way? In other words, does how quickly a
Speeders are survey participants who finish too quickly, even impossibly quickly. How much do they affect the quality of online research? This question has increasing relevance as online research proliferates, including unmoderated usability studies, since an increasing amount of data comes from paid panel participants. With in-person studies, we see each participant’s engagement level. With
The results of the 2014 UXPA salary survey are in. This is the 4th UXPA survey I’ve crunched the numbers for and this year was just as interesting and showed similar patterns as 2011. The Results The survey is based on 1,235 responses from 50 countries, with 66% of the responses coming from the US.
Surveys are one of the most cost effective ways of collecting data from current or prospective users. Gathering meaningful insights starts with summarizing raw responses. How to summarize and interpret those responses aren’t always immediately obvious. There are many approaches to summarizing and visually displaying quantitative data and it seems people always have a strong
Will users get it? Marketing and design teams often want to know if users will understand a key concept on a website or design. For example, do users understand new terms and conditions, a privacy policy, different product models, prices or the service packages properly? When you want to know if users will understand something
Surveys are ubiquitous. We answer them and we develop them because they are an efficient means for collecting feedback and insight from current and prospective customers. Here are a mix of ten tips, insights and philosophies to consider for your next survey. Have clear and testable hypotheses: Ask a realtor and they’ll tell you the
What makes a successful website? There are some obvious metrics like revenue, traffic and repeat visitors. But these are outcome measures. They don’t tell you why revenue or traffic is higher or lower. Key drivers of these outcomes are how the users perceive and interact with your website. Selling a product that has demand or
How many people will respond to your survey? It would be nice if you knew ahead of time. Here’s a simple technique I use to get an idea about the total number of responses I can expect from a survey invite. Perform a Soft-Launch (aka Pre-Test): It’s always a good idea to pre-test your survey
