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Initial Validation of Tech-Savvy Measures

How do you measure tech savviness? For several years (since 2015), we’ve been on a mission to develop a valid and practical measure. In our earlier articles, we have Reviewed the literature. We reviewed the literature on tech-savvy measures and found three key approaches to measuring tech-savviness by assessing (1) what a person knows, (2)

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computer parts with text in foreground reading: Refining a tech-savvy measure for ux research

Refining a Tech Savvy Measure for UX Research

In an earlier article, we described a pilot study from 2015 in which we investigated how to measure tech savviness. Building on the published literature, we generated candidate items that measured three aspects of tech savviness: what people know, what people do, and what people feel. In that pilot study, we assessed knowledge using a

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In Search of a Tech-Savvy Measure for UX Research

How do you measure tech savviness? Abstract constructs such as usability, trustworthiness, intelligence, and desirability can be difficult to measure. The same applies to tech savviness. But to paraphrase Potter Stewart, we know a tech-savvy person when we see one. Tech savviness should matter to UX researchers. When we measure an experience, we don’t want

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How to Use the Finite Population Correction

What is the impact if you sample a lot of your population in a survey? Many statistical calculations—for example, confidence intervals, statistical comparisons (e.g., the two-sample t-test), and their sample size estimates—assume that your sample is a tiny fraction of your population. But what if you have a relatively modest population size (e.g., IT decision-makers

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Measuring Tech Savviness

What is tech savviness? While it might be hard to define, you probably know someone whom you consider tech savvy—they might even be your go-to person for solving tech issues. Or maybe you know people who aren’t tech savvy and struggle with all technology. But why should UX researchers care? The concept of tech savviness

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Censuses, Polls, Surveys, and Questionnaires:
How Are They Different?

Surveys are one of the most popular methods in applied research. While many have argued that surveys are overused, it’s hard to believe that surveys have no place in multi-method UX research. When conducting survey-based research, you’ll often encounter the terms census, poll, and questionnaire used in conjunction with—and often interchangeably with—the term survey. But

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Six Ways to Improve Participant Recall

How much did you spend last month on clothing? What grocery stores have you visited in the last three months? How helpful are your Netflix recommendations? Surveys and other research methods (such as in-depth interviewing) often rely on participants recalling prior events or behaviors. For example, these could be about purchasing a product or service

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Classifying Survey Questions into Four Content Types

In architecture, form follows function. In survey design, question format follows content. Earlier we described four classes of survey questions. These four classes are about the form, or format, of the question (e.g., open- vs. closed-ended). But before you can decide effectively on the format, you need to choose the content of the question and

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Four Types of Potential Survey Errors

When we conduct a survey, we want the truth, even if we can’t handle it. But standing in the way of our dreams of efficiently collected data revealing the unvarnished truth about customers, prospects, and users are the four horsemen of survey errors. Even a well-thought-out survey will have to deal with the inevitable challenge

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Four Reasons Why Research Participants Forget

Post-mortems and retrospective accounts are valuable for understanding what went well and what went poorly. This applies not only to investigations of critical events, such as crimes and plane accidents, but also to experiences with products and services. But the usefulness of people’s recollections of events and experiences rests on the accuracy of their memories.

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