Surveys

Browse Content by Topic

Statistics ( 51 )
Methods ( 50 )
Usability Testing ( 49 )
UX ( 47 )
Survey ( 30 )
User Research ( 27 )
Usability ( 26 )
Customer Experience ( 25 )
Benchmarking ( 20 )
Sample Size ( 18 )
NPS ( 17 )
Usability Problems ( 17 )
SUS ( 17 )
Usability Metrics ( 12 )
SUPRQ ( 12 )
Rating Scale ( 11 )
Qualitative ( 11 )
Navigation ( 10 )
Metrics ( 9 )
Measurement ( 8 )
Market Research ( 8 )
Task Time ( 8 )
Net Promoter Score ( 8 )
Task Completion ( 7 )
Surveys ( 7 )
Heuristic Evaluation ( 7 )
User Experience ( 7 )
Six Sigma ( 5 )
Mobile Usability Testing ( 5 )
Questionnaire ( 5 )
Usability Problem ( 5 )
Questionnaires ( 5 )
Visualizing Data ( 5 )
Mobile ( 5 )
Moderation ( 4 )
Loyalty ( 4 )
Validity ( 4 )
Confidence ( 4 )
Task Times ( 4 )
Satisfaction ( 4 )
Reliability ( 4 )
UX Maturity ( 4 )
Quantitative ( 4 )
Credibility ( 4 )
Research ( 4 )
Analytics ( 4 )
Confidence Intervals ( 4 )
Task Metrics ( 3 )
UX Metrics ( 3 )
Expert Review ( 3 )
Customer Segmentation ( 3 )
Lean UX ( 3 )
ROI ( 3 )
Card Sorting ( 3 )
Rating Scales ( 3 )
PhD ( 2 )
SEQ ( 2 )
Branding ( 2 )
Correlation ( 2 )
Remote Usability Testing ( 2 )
Tasks ( 2 )
Excel ( 2 )
SUM ( 2 )
Personas ( 2 )
Focus Groups ( 2 )
KLM ( 2 )
Cognitive Walkthrough ( 2 )
Marketing ( 2 )
Usability Lab ( 2 )
Eye-Tracking ( 2 )
Summative ( 2 )
UX Salary Survey ( 2 )
Findability ( 2 )
Data ( 2 )
UMUX-lite ( 2 )
Salary Survey ( 2 )
Key Driver ( 2 )
A/B Testing ( 2 )
UX Methods ( 2 )
Tree Testing ( 2 )
IA ( 2 )
Certification ( 2 )
Information Architecture ( 1 )
Contextual Inquiry ( 1 )
Desktop ( 1 )
Problem Severity ( 1 )
Site Analytics ( 1 )
Ordinal ( 1 )
Sample ( 1 )
Five ( 1 )
Perceptions ( 1 )
Crowdsourcing ( 1 )
Random ( 1 )
Trust ( 1 )
Formative ( 1 )
Think Aloud ( 1 )
Performance ( 1 )
Z-Score ( 1 )
protoype ( 1 )
Unmoderated Research ( 1 )
Metric ( 1 )
Facilitation ( 1 )
Prototype ( 1 )
Affinity ( 1 )
Task Completin ( 1 )
Errors ( 1 )
Visual Appeal ( 1 )
Conjoint Analysis ( 1 )
Regression Analysis ( 1 )
SUPR-Q ( 1 )
Expectations ( 1 )
Competitive ( 1 )
Task Randomization ( 1 )
Test Metrics ( 1 )
Quality ( 1 )
Software ( 1 )
Segmentation ( 1 )
Design ( 1 )
Top Task Analysis ( 1 )
True Intent ( 1 )
Unmoderated ( 1 )
Effect Size ( 1 )
Persona ( 1 )
User Testing ( 1 )
Margin of Error ( 1 )
We all are bombarded with surveys asking us to provide feedback on everything from our experience on a website to our time at the grocery store. Many of us also create surveys. They're an indispensable method for collecting data quickly. Done well, they can be one of the most cost effective ways to: Understand the demographics of your customers Assess brand attitudes Benchmark perceptions of

Read More

Surveys are a relatively quick and effective way to measure customers' attitudes and experiences along their journey. Not all customer experience surveys are created equal. Depending on the goals, the type of questions and length will vary. While customer experience surveys can take on any form, it can be helpful to think of them as falling into these seven categories. 1. Relationship/BrandingCustomers' attitudes toward a

Read More

The best way to measure the user experience is by observing real users attempting realistic tasks.   This is best done through a usability test or direct observation of users.You may not always be able to do so though because of limitations in time, costs, availability of products, or difficulty in finding qualified users. Many large companies have dozens or even thousands of products for both internal

Read More

Which design do you prefer? Which product would you pick? Which website do you find more usable? A cornerstone of customer research is asking preferences. A common scenario is to show participants a set of designs or two or more websites, and then ask customers which design or site they prefer. While customer preferences often don't match customer performance, it's good practice to collect both

Read More

You've worked hard designing your survey, you need data to make better decisions for your product, you need people to answer your survey! Unfortunately, in our quest to squeeze the most out of our precious participants, it gets difficult not to commit some survey sins. Inevitably one or a few of these response rate killers will creep into your next survey project. Knowing more about

Read More

An effective questionnaire is one that has been psychometrically validated. This primarily means the items are reliable (consistent) and valid (measuring what we intend to measure). So if we say a questionnaire measures perceptions of website usability, it should be able to differentiate between usable and unusable websites and do so consistently over time. With websites and software products that have an international reach, a

Read More

Subtle changes to response items in surveys and questionnaires can affect responses. Many of the techniques for item and scale construction in user-research come from marketing and psychology. Some topics can be controversial, sensitive or confusing and so having the right question with the right response options is important. Attitudes about usability aren't typically controversial so you're likely to get more honest answers. Consequently, slight

Read More