At MeasuringU®, we don’t just use UX metrics—we create them. But what have we created, and what have we just used or extended? Across our combined careers, we (Jeff and Jim) have published 16 psychometrically qualified UX metrics (both creating original and modifying existing questionnaires) plus a method for combining prototypical usability metrics, and we
AI is rapidly changing. By the time we write about the latest features and performance benchmarks, they are replaced by newer features and benchmarks. But are all those features and benchmarks noticed by users? Perhaps. The speed of change in AI shouldn’t stop us from taking a snapshot of the user experience. Even with rapidly
In the movie 2001: A Space Odyssey (made in 1968), a vision of the future included video conferencing. And 1989’s Back to the Future’s vision of 2015 included not only video conferencing but also getting fired over it. While we may scoff at how hoverboards and flying cars still haven’t arrived, it’s now normal for
Software is used extensively for businesses and by businesses. From solopreneurs to large enterprises, organizations need to meet, create, track, sell, and report on activities. B2B software tends to be more complex and difficult to use than consumer software. Improving the B2B user experience starts with understanding what’s average, poor, or best-in-class using common metrics.
When we think about software, Artificial Intelligence has gotten a lot of attention lately. But throwing an AI label on a product doesn’t necessarily make people use the software frequently or more effectively. How do we know how usable and useful a product is? Understanding and predicting usage, adoption, and growth starts with measuring usability
Happy New Year from all of us at MeasuringU®! In 2024, we posted 47 articles and continued to add features to our MUiQ® UX testing platform to make it even easier to develop studies and analyze results. We hosted our 11th UX Measurement Bootcamp—a blended virtual event attended by an international group of UX practitioners
How do you measure tech savviness? UX researchers are, of course, not in the business of assessing individual performance. But differences in individual technical abilities certainly have an impact on performance. A good measure of tech savviness can help researchers target levels of tech savviness in recruiting (e.g., low, high, or a mix) and classify
