True Intent

by Jeff Sauro, PhD | July 23, 2013

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Measuring Website Visitors’ True Intent

By Jeff Sauro, PhD . July 23, 2013 . Tags: True Intent, Methods, Customer Experience

Who are your users and what are they doing? Measuring the user experience starts with understanding who your users are and what tasks they are trying to accomplish on your website. It's one of the first things we'll cover at the UX Boot Camp. Visitor profile and intent are not something you can derive easily from Google Analytics or log files. These sources provide an