First Click Times on Websites Versus Images

It’s a lot faster to mock up an image of a webpage than to build a working webpage. Using images as prototypes allows for quick iterations and testing by having participants click on locations as if it were a real working webpage or app. But does an image used in a click test elicit the

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How to Analyze Click Test Metrics in Stand-Alone Studies

In an earlier article, we reviewed when and why to use click testing. Click testing involves presenting images to participants and tracking where they click based on tasks participants are asked to complete. It’s typically administered using a tool like the MUiQ® platform. As we cover in our short course, click testing tends to be

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Should You Report Numbers or Percentages in Small-Sample Studies?

“Don’t include numbers when reporting the results of small-sample research studies!” “If you must, definitely don’t use percentages!” “And of course, don’t even think about using statistics!” We regularly hear variations of this advice from well-intentioned researchers, often senior ones. In 2005, we encountered this debate among UX professionals when we participated in a workshop

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Comparison of UX Metrics in Moderated vs. Unmoderated Studies

How Similar Are UX Metrics in Moderated vs. Unmoderated Studies?

Unmoderated testing platforms allow for quick data collection from large sample sizes. This has enabled researchers to answer questions that were previously difficult or cost prohibitive to answer with traditional lab-based testing. But is the data collected in unmoderated studies, both behavioral and attitudinal, comparable to what you get from a more traditional lab setup? Comparing

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How to Determine Task Completion

Task completion is one of the fundamental usability metrics. It’s the most common way to quantify the effectiveness of an interface. If users can’t do what they intend to accomplish, not much else matters. While that may seem like a straightforward concept, actually determining whether users are completing a task often isn’t as easy. The

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Software Usability & Net Promoter Benchmarks for 2014

Many factors, including features and price, influence whether customers recommend software products. But usability consistently tops the list of key drivers of customer loyalty. Typically, usability accounts for between 30% and 60% of the “why” when customers do or don’t recommend products. A positive experience leads more customers to recommend a product. A negative experience,

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10 Benchmarks for User Experience Metrics

Quantifying the user experience is the first step to making measured improvements. One of the first questions with any metric is “what’s a good score?”. Like in sports, a good score depends on the metric and context. Here are 10 benchmarks with some context to help make your metrics more manageable. 1.  Average Task Completion

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Click versus Clock: Measuring Website Efficiency

Everything should be 1 click away. It takes too many clicks ! For as long as there have been websites it seems that there’s been a call to reduce the number of clicks to improve the user experience. This was especially the case after Amazon released its one-click purchase button in 1999. Executives, product managers

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Compared to What? Making Sense of Customer Experience Metrics

These are three of the most important words for anyone trying to make better decisions with data. I first heard them from Edward Tufte over a decade ago. You need a meaningful comparison to turn data into information. We’re often in such a hurry to get the survey out, start the usability test or conduct

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10 Things To Know About Completion Rates

Completion rates are the fundamental usability metric: A binary measure of pass and fail (coded as 1 or 0) provides a simple metric of success. If users cannot complete a task, not much else matters with respect to usability or utility. Easy to understand: They are easy to collect and easy to understand for both

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