User-Centred Design

by Jim Lewis, PhD and Jeff Sauro, PhD | May 26, 2020

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User-Centered Design and Design Thinking: Different Origins, Similar Practices

By Jim Lewis, PhD and Jeff Sauro, PhD . May 26, 2020 . Tags: Design Thinking, User-Centred Design, Prototype

Every year, it seems, there’s a new buzz word or a hot new method that comes up in UX research and product development: Agile, Lean, and Jobs to be Done are just a few. Design Thinking is a concept that’s received a lot of attention lately. But well before Design Thinking became part of the UX lexicon, there was User-Centered Design (UCD). What are these