5 Techniques to Make your UX Research More Effective

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A lot of UX methods exist along with recommendations on when to use them. Some activities tend to cross methods: from operationalizing research questions, making data collection more efficient, and making the most of both what users say and what they do. Here are five techniques we’ve found that make our UX research more effective (and often more efficient). 1. Use a Research Matrix To ensure a

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Finding and fixing usability problems in an interface leads to a better user experience. Beyond fixing problems with current functionality, participant behavior can also reveal important insights into needed new features. These problems and insights are often best gleaned from observing participants interacting with a website, app, or hardware device during actual use or simulated use (during a usability test). With the advent of remote testing platforms like

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While UX research may be a priority for you, it probably isn’t for your participants. And participants are a pretty important ingredient in usability testing. If people were predictable, reliable, and always did what they said, few of us would make a living in improving the user experience! Unfortunately, people don’t always show up when they say they will for your usability test, in-depth interview,

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We conduct unmoderated UX studies, surveys, and various forms of online research every week at MeasuringU. Part of our process for delivering effective research is spending enough time up front on issues that affect the quality of results. Here are our nine recommendations for conducting better online research. Use a Study Script A study script is similar to a blueprint for online research or prototype

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We conduct a lot of quantitative online research, both surveys and unmoderated UX studies. Much of the data we collect in these studies is from closed-ended questions or task-based questions with behavioral data (time, completion, and clicks). But just about any study we conduct also includes some open-ended response questions. Our research team then needs to read and interpret the free-form responses. In some cases,

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Much of market and UX research studies are taken by paid participants, usually obtained from online panels. Our research has shown that using online panels for UX research for the most part provides reliable and valid results. While these huge sources of participants help fill large sample studies quickly, there’s a major drawback: poor quality respondents.  Reliable and valid responses only come when your data

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What makes a UX practice “mature?,” how do we measure UX maturity, and does maturity really matter? In an earlier article, we discussed the history and challenges of assessing the UX maturity of companies and departments within large organizations. Existing models of maturity generally consist of different stages, with maturity progressing from unrecognized or ad hoc to institutionalized (for example, Nielsen's steps). The models also

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User Experience improvements don’t just happen. You need to have the right people in the right positions to help make a better experience. It would be easy of course if you could just hire as many people as you want. Unless you’re Facebook or Google, that’s probably not an option. Instead, UX teams need to justify requests for headcounts. One way to justify and gauge

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In the era of big data, the issue is less about not having enough data, but about deriving enough meaning from the data you have. Techniques and tools that help quickly identify patterns and insights to help improve user experiences are becoming increasingly important. For years we have helped companies benchmark the overall website user experience with the SUPR-Q and granular task experiences using metrics

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Personas are a staple of UX research. Some 70% of practitioners report using them. Persona creation is typically a qualitative process using a small sample size. Researchers conduct in-depth interviews and observations with small samples of participants (usually 5-20 people) in order to derive a rich and comprehensive profile of individuals that use, or could use, a product or service. Personas get names, faces, and

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