User Research

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UX ( 74 )
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In the era of big data, the issue is less about not having enough data, but about deriving enough meaning from the data you have. Techniques and tools that help quickly identify patterns and insights to help improve user experiences are becoming increasingly important. For years we have helped companies benchmark the overall website user experience with the SUPR-Q and granular task experiences using metrics

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Personas are a staple of UX research. Some 70% of practitioners report using them. Persona creation is typically a qualitative process using a small sample size. Researchers conduct in-depth interviews and observations with small samples of participants (usually 5-20 people) in order to derive a rich and comprehensive profile of individuals that use, or could use, a product or service. Personas get names, faces, and

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The range of methods available to the researcher is one of the things that makes UX research such an interesting and effective field. The recently completed UXPA salary survey provides one of the more comprehensive pictures of the methods practitioners use. It contains data from over 1200 respondents from 37 countries collected in 2016. Similar data was collected in 2014 and 2011 with similarly sized

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Online panels are the go-to method for collecting data quickly for market and UX research studies. Despite their wide usage, surprisingly little is known about these panels, such as the characteristics of the panel members or the reliability and accuracy of the data collected from them. While there isn’t much published data on the inner workings of panels, we’ve conducted our own research and compiled

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User and customer research fundamentally rely on collecting data from users and customers. But it can be a constant challenge to find the right number and type of qualified participants . Even when you find the right participants, there’s a limit to how much time they’re willing to spend filling out a survey. A common question we get from clients is how long is too

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Online panels are a major source of participants for both market research and UX research studies. In an earlier article I summarized some of the research on the accuracy and variability of estimates from online panels. The types of estimates from those studies tended to center around general demographic or psychographic questions (e.g., smoking, newspaper readership). To understand whether similar findings would hold for UX-related

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Online panel research has been a boon for market research and UX researchers alike. Since the late 1990s in fact, online panels have provided a cost effective pool of sample participants ready to take online studies, covering topics from soup to nuts (literally)…from apple juice to zippers. But can you trust the data you get from these online participants? In this article, I'll examine the

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"I'd like you to think aloud as you use the software." Having participants think aloud as they use an interface is a cornerstone technique of usability testing. It's been around for much of the history of user research to help uncover problems in an interface. Despite its popularity, there is surprisingly little consistency on how to properly apply the think aloud technique. Because of that,

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[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]The affinity diagram is a visual technique to organize ideas and information. The "affinity" between pieces of information reveals patterns and often a hierarchy that can help with product design (similar to the affinity or basket analysis). It's also known as the K-J method for its creator, Jiro Kawakita, who developed it as one of his seven quality tools in the 1960s. Jiro was a

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Google Analytics is an amazing tool for understanding website traffic. There's a reason most of the top websites use it. Among other things it can tell you: - How many people visit daily, monthly, and across years and seasons - How much time people spend on pages - What pages get the most visitors - Which pages people arrive on and depart from Despite the

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