The summer of 2022 has seen a significant rebound in both U.S. and international travel. Earlier this year, we benchmarked the airline website experience. But many travelers start at travel websites that aggregate airfare, hotels, rental cars, and experiences into one portal. In 2021, these websites generated some $11 billion in revenue (still below 2019
Changing the number of response options in the survey might confuse participants. Over the years, we’ve heard variations on this concern articulated a number of different ways by clients and fellow researchers. Surveys and unmoderated UX studies commonly contain a mix of five-, seven-, and eleven-point scales. That leads some to express concern. Why are
Can an experience be useful without meeting your needs? The UX-Lite™ is a new questionnaire that evolved from the SUS and the UMUX-Lite. It has only two items, one measuring perceived Ease and one measuring perceived Usefulness, as shown in Figure 1. Because the verbal complexity of the original Usefulness item stands in stark contrast
In earlier articles, we investigated the effects of manipulating item formats on rating behaviors—specifically, we compared sliders to traditional five-point and eleven-point radio button numeric scales. For those analyses, we collected data from 212 respondents (U.S. panel agency, late January 2021) who used radio buttons and sliders to rate online shopping websites (e.g., Amazon) and
Happy New Year from all of us at MeasuringU®! In 2021 we posted 49 articles and welcomed several new clients to our UX testing platform MUIQ®, where we continue to add new features to reduce the friction in developing studies. We hosted our eighth UX Measurement Bootcamp, again as a virtual event. Going virtual still
Adding more points to a scale can increase its reliability and sensitivity. But more points also take up additional screen real-estate space. Imagine twenty or a hundred points displayed on desktop or, even worse, on mobile. One recent digital alternative, allowing for nuanced ratings using the same screen real-estate as a traditional scale, is the
When it comes to collecting numeric ratings in online surveys, there is a definite allure to using sliders rather than the more common numeric scales with radio buttons. It just seems like you should get higher-quality measurements with sliders. Sliders give respondents many more response options, and they appear more engaging than multipoint scales. The
In a previous article, we described three ways to estimate SUS scores from UX-Lite™ (and UMUX-Lite) scores, using either both items (perceived measures of Ease and Usefulness) or the Ease item only: Two-item interpolation: Scaling the mean of both items to a 100-point scale (Lite). One-item interpolation: Scaling just the Ease item to a 100-point
If you build it, they will come. That may work for a field of dreams. But when it comes to software and products, if you want people to stay and use the product, it had better be useful and usable. Or, at least, the users should think that it will be useful and usable. That’s
What makes a product successful? How does a new technology get adopted? Whether business software, a mobile app, or a physical product, there are plenty of examples of products that had a lot of promise but failed, and others that many consider a success. Plenty of books expound theories on developing a successful product (e.g.,
