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UX Methods

by Jeff Sauro, PhD | July 23, 2019

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UX ( 70 )
 Methods ( 61 )
 Usability Testing ( 52 )
 Statistics ( 51 )
 Survey ( 36 )
 Usability ( 32 )
 Benchmarking ( 29 )
 Customer Experience ( 28 )
 User Research ( 27 )
 NPS ( 27 )
 SUS ( 21 )
 Net Promoter Score ( 19 )
 Sample Size ( 19 )
 Rating Scale ( 18 )
 Usability Problems ( 17 )
 Metrics ( 15 )
 Measurement ( 15 )
 User Experience ( 14 )
 Usability Metrics ( 13 )
 SUPRQ ( 12 )
 Qualitative ( 11 )
 Validity ( 11 )
 Surveys ( 10 )
 Navigation ( 10 )
 Satisfaction ( 10 )
 Market Research ( 9 )
 Questionnaires ( 9 )
 Heuristic Evaluation ( 8 )
 SUPR-Q ( 8 )
 Task Time ( 8 )
 UX Metrics ( 7 )
 Reliability ( 7 )
 Task Completion ( 7 )
 Rating Scales ( 7 )
 Mobile Usability Testing ( 6 )
 Questionnaire ( 6 )
 Mobile ( 6 )
 Research ( 5 )
 Visualizing Data ( 5 )
 Six Sigma ( 5 )
 Usability Problem ( 5 )
 Analytics ( 5 )
 UX Methods ( 4 )
 Credibility ( 4 )
 Quantitative ( 4 )
 Task Times ( 4 )
 Confidence Intervals ( 4 )
 Expert Review ( 4 )
 Loyalty ( 4 )
 Confidence ( 4 )
 UX Maturity ( 4 )
 Moderation ( 4 )
 Usability Lab ( 3 )
 Unmoderated Research ( 3 )
 SEQ ( 3 )
 UMUX-lite ( 3 )
 ROI ( 3 )
 Card Sorting ( 3 )
 Customer Segmentation ( 3 )
 PURE ( 3 )
 Lean UX ( 3 )
 Task Metrics ( 3 )
 Branding ( 2 )
 Data ( 2 )
 SUM ( 2 )
 Key Driver ( 2 )
 PhD ( 2 )
 KLM ( 2 )
 Eye-Tracking ( 2 )
 Summative ( 2 )
 Cognitive Walkthrough ( 2 )
 Personas ( 2 )
 Excel ( 2 )
 A/B Testing ( 2 )
 Tree Testing ( 2 )
 Marketing ( 2 )
 Salary Survey ( 2 )
 Tasks ( 2 )
 Focus Groups ( 2 )
 UX Salary Survey ( 2 )
 Remote Usability Testing ( 2 )
 Findability ( 2 )
 IA ( 2 )
 Correlation ( 2 )
 Affinity ( 1 )
 Perceptions ( 1 )
 Problem Severity ( 1 )
 Performance ( 1 )
 Z-Score ( 1 )
 Contextual Inquiry ( 1 )
 Moderating ( 1 )
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 moderated ( 1 )
 NSAT ( 1 )
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 Metric ( 1 )
 protoype ( 1 )
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 Mobile Usability ( 1 )
 Certification ( 1 )
 Facilitation ( 1 )
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 Task Completin ( 1 )
 Margin of Error ( 1 )
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 Segmentation ( 1 )
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 Visual Appeal ( 1 )
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 Unmoderated ( 1 )
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 Sample ( 1 )
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 Formative ( 1 )
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 Errors ( 1 )
 Quality ( 1 )
 Test Metrics ( 1 )
 Task Randomization ( 1 )
 Desktop ( 1 )

Where Do UX Research Methods Come From?

By Jeff Sauro, PhD . July 23, 2019 . Tags: , , ,
UX professionals use many methods to help understand and improve the user experience. Among the most popular are usability testing, expert reviews, surveys, and card sorting. But where did these methods come from? The field of UX research is relatively new, but its methods are not. And while UX methods may have new names, many of these methods are specialized adaptations of methods with roots

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Should You Love the HEART Framework?

By Jeff Sauro, PhD . June 25, 2019 . Tags: ,
UX has no shortage of models, methods, frameworks, or even catchy acronyms. SUS, TAM, ISO 9241, and SUPR-Q to name a few. A relatively new addition is the HEART framework, derived by a team of researchers at Google. And when Google does something, others often follow. HEART (Happiness, Engagement, Adoption, Retention, and Task Success) is described by Rodden et al. in a 2010 CHI Paper [pdf],

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How Do You Measure UX Maturity?

By Jeff Sauro, PhD . May 2, 2017 . Tags: , ,
A better user experience can lead to increased satisfaction, more loyal customers, and ultimately more revenue. But what does it take to deliver a better user experience? Will applying one of the many methods, or hiring the right UX designer or researcher suffice? There is a general sense in the UX community that a mature UX organization will lead to a better user experience. This

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UX Methods Infographic

By Jeff Sauro, PhD . October 9, 2013 . Tags:
There are a lot of methods to use to improve the user experience. We detailed many of them in an earlier blog. We know many of you are visual learners so we created an infographic of when to use which UX method. To help evangelize these methods and approaches we created a high resolution two-sided printable version you can purchase and display in your office

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