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UX Metrics

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Businesses are full of metrics. Increasingly those metrics quantify the user experience (which is a good thing). Collecting consistent and standardized metrics allows organizations to better understand the current user experience of websites, software, and apps. It allows teams to track changes over time and compare to competitors and industry benchmarks. The idea of quantifying experiences is still new for many people, which is one

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The PURE (Practical Usability Rating by Experts) method is an analytic technique that identifies potential problems users may encounter with an interface. In a PURE evaluation, evaluators familiar with UX principles and heuristics break down tasks into small steps. They then rate each step, from 1 to 3, based on a pre-defined rubric. The higher the score, the more difficult the experience. As we continue to

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Unmoderated testing platforms allow for quick data collection from large sample sizes. This has enabled researchers to answer questions that were previously difficult or cost prohibitive to answer with traditional lab-based testing. But is the data collected in unmoderated studies, both behavioral and attitudinal, comparable to what you get from a more traditional lab setup? Comparing Metrics There are several ways to compare the agreement or

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Evaluate product designs and concepts early and often. Don’t wait till you’ve built the entire app, website, or product before having people actually use it. Build a prototype and test it. These principles are fundamental to user-centered-design, as well as other popular concepts such as the lean startup and minimum viable products featured in the popular book Sprint. But building even modest functionality and aesthetics

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Online panels are a major source of participants for both market research and UX research studies. In an earlier article I summarized some of the research on the accuracy and variability of estimates from online panels. The types of estimates from those studies tended to center around general demographic or psychographic questions (e.g., smoking, newspaper readership). To understand whether similar findings would hold for UX-related

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There isn't a usability thermometer to tell you how usable your software or website is. Instead we rely on the impact of good and bad usability to assess the quality of the user experience. Here are 10 metrics you should be familiar with and ready to use in any usability evaluation. 1. Completion Rates: Often called the fundamental usability metric, or the gateway metric, completion

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